Research On Marketing Strategy Of L Power Supply Company Under "Internet +"

The continuous development of the economy and information technology continues to collide with the traditional economic system.All walks of life have to explore new development paths.With the further deepening of the power reform,the market for power sales has been liberalized.Status has become a thing of the past.Looking back at the monopoly of traditional grid companies.it is not difficult to find many shortcomings in marketing management,which severely restricted the development of the power grid.At the same time,the customer’s requirements for differentiated power services have also forced the improvement of the refined management level of power grid enterprises.Therefore,grid companies can only prevent customers from churn by giving back higher-quality electric power and higher-quality services to customers.Among them,improving the power grid’s strategy in power marketing is the foundation for its long-term development.This article takes L power supply company as the research goal,and uses the marketing theory to study the marketing strategy of L power supply company under the "Internet +" background.In order to formulate a scientific and reasonable marketing strategy for L Power Supply Company,analyze the power market based on the STP theory,integrate the analysis of its political,economic,and social marketing environment and marketing status,and find some bottlenecks that restrict L Power Company’s marketing development.Such as: low power quality,rigid electricity price setting,single marketing channels,weak marketing service system,low level of marketing staff and so on.To alleviate this dilemma,comprehensively consider the four aspects of products,prices,channels,and publicity involved in the 4P theory,and build a marketing strategy that is suitable for the development of L power companies in the "Internet +" background,such as increasing power Product quality,formulating ladder electricity prices,expanding marketing channels,establishing and improving service systems,and strengthening personnel training.In order to ensure the effective implementation of the strategy,safeguard measures have been formulated,which mainly include marketing system guarantee,human resource guarantee,capital guarantee,and marketing informationization guarantee.Through the new scientific marketing strategy and the effective implementation of safeguard measures,in order to break the development bottleneck of L Power Supply Company in marketing,and inject new vitality for the development of the company in the future information market.