Research On Marketing Strategy Optimization Of SV New Energy BEV

Energy conservation and emissions reduction,corner overtaking,and establish and improve the new energy automotive industry chain,such as multiple background,China is committed to promote the development of new energy vehicles,especially after introducing the tesla’s factory,new energy vehicles,especially the development of pure electric vehicles entered the high-speed rail,to stimulate the transformation of the whole of China new energy automobile enterprises and break.Since the sales of passenger cars in the Chinese market exceeded nearly 24 million in2017,the overall development scale of the production and sales of traditional fuel vehicles in China has been very large,and it is difficult to achieve further rapid growth.The advantage of the joint venture is that the fuel vehicle has decades of technical experience,capital and market accumulation.When the market is blocked,enterprises face the risk of downward benefits and sustainable development.In 2021,China published the "Special Management Measures for Access to Foreign Investment(Negative List)(2021 version)",this has brought new opportunities and greater competitive challenges to all automobile enterprises in the Chinese market.In this context,SV Company,as one of the earliest joint venture automobile companies in China,has been faced with the limited scale of fuel vehicles and the demand for new energy in policy transformation.As a relative latecomer of pure electric vehicles,it has become particularly important to explore the market share of new energy.This article analyzes SV Company’s marketing strategy in the aspect of new energy pure electric vehicles.Through literature research,relevant data in the industry,accurate and directed questionnaire survey,interviews with executives and sales end and other methods,the problem is comprehensively analyzed and optimization suggestions are put forward based on STP,7P marketing theory and positioning theory.SV company should comprehensively attack the A-class SUV and car market,speed up the research and development and production of B-class SUV,focus on family groups in first-tier and second-tier cities,give consideration to exploring other market channels,position itself as a safe and reliable pure electric vehicle brand,and accurately and effectively improve marketing promotion and overall service.Explore multi-dimensional pricing strategies such as paid short-term trial,stage and customer group classification.Try to diversify sales channels and models,and build the last three kilometers of activities.Advocate the marketing mix of festivals and group industry activities promotion,everyone involved,community and public areas to form a win-win marketing service.Innovative digital real-time function of the whole process,embedded in the super APP,continuous adhesion of customers and achieve exclusive brand effect of marketing services.Fully establish feedback system and respond with safeguards to enhance market performance.At the same time,hope to inspire the traditional car enterprises.