Research On The Application Of Sichuan Liquor Culture In Theme Hotel Design

With the acceleration of the pace of modern urbanization,at the same time that people have higher requirements for the material,it has also greatly promoted the development of the tourism industry,thereby promoting the prosperity of the hotel industry.In the context of multiculturalism,hotel types are constantly innovating.It is the epitome of modern urban culture.People's feelings about hotel quality and service determine people's impression of the city,and the characteristics of the hotel are particularly important.People often highlight the characteristics of a hotel by giving it a specific cultural definition and thematic connotation,but in the current open environment,new things are constantly flowing into the hotel to bring new impact and attractiveness to the hotel to make the hotel homogeneous The phenomenon of change is getting worse.Under this trend,a highly distinctive hotel type is urgently needed to break this pattern,create a new path for the hotel industry and bring new experiences to people.Therefore,hotels with local characteristics and cultural significance have emerged as the times require,and the theme hotels developed under the heritage cultural background have practical and practical significance.The main purpose of this study is to use Sichuan liquor culture as the background,to explore the application elements with development and inheritance value from the regional characteristic culture,and to provide strategic reference for the theme hotel space design with the goal of protecting and developing non-repeatable cultural subjects as the theme hotel More unique.Through extensive literature review,field investigation and case analysis,the author develops design thinking with the goal of integrating local wine culture and hotel characteristics into the theme space,and conducts comprehensive research from the following four parts.The first part is asking questions.Based on the current research background and research environment,the author puts forward the problems.Based on this,the research purpose and significance of this article are clarified,and the research methods are discussed in detail to lay the foundation for the research ideas.The second part is to analyze the problem.Based on a large number of literature readings and field investigations,the perspectives,types,characteristics,differences,and relationships between Sichuan liquor culture and theme hotels were refined,and the development of Sichuan liquor culture and the characteristics of theme hotels were studied and discussed.It also analyzes the cultural characteristics of the cases of contemporary outstanding theme hotels to provide guidance for research.The third part is to solve the problem.Through the analysis of the problem,theoretical solutions are derived,and the specific methods,expressions,and spatial characteristics of Sichuan liquor culture in the theme hotel space are researched while adhering to the design principles.Establish a complete theoretical system for research.The fourth part is to guide practice.Through the theoretical research and summary of the first three parts,the value and characteristics of Sichuan liquor culture in the theme hotel are summarized,and the theory is applied to practice.Through the design of Yibin Sichuan liquor culture theme hotel,the elements of liquor culture with unique Sichuan characteristics are continued Space design.First of all,the project background,geographical environment,and cultural profile are summarized,and then the crowd is positioned,and design strategies are provided to retain the cultural connotation to the greatest extent.Combining with theoretical research from the aspects of sensory perception and constructing spatial characteristics,the subject is further tested.Explore a new development path for contemporary theme hotels and realize the inheritance of regional characteristics.