Research On The Interior Space Design Of Large Shopping Malls Under The Background Of Online Shopping

In the wave of commercialization in the past two decades,China's Internet technology has led socio-economic,cultural,and lifestyle changes at an unprecedented rate.Online shopping is a new way of shopping with the booming development of the Internet.In recent years,online shopping has changed the entire business structure at a rapid pace,making people's business activities beyond the constraints of geographical time and space.As a result,it has had a huge impact on the real economy of domestic cities,especially the large-scale commercial construction projects.The disadvantages of its traditional business model have become increasingly prominent.As a necessary urban space for people's life,entertainment and leisure,large shopping malls have a very important position in urban commercial buildings.In the context of online shopping,how to adjust itself to meet the needs of today's commercial market needs to be solved.At this time,the business concept of the large shopping center will not only be the definition of pure shopping,but will start to develop in many aspects such as leisure and entertainment,theme culture,and experience interaction.Only with more personalized and diversified interior space design of a complex shopping mall can we face the strong impact and challenges of online shopping.This article first puts forward the point of view that large shopping malls are impacted in the context of the online shopping era;summarizes the development history of large shopping malls at home and abroad and the internal space components,and then compares online shopping with physical business,discuss the changes of offline consumer behavior,and draw the impact of online shopping on large shopping malls and the trend of design requirements for the interior space of large shopping malls;then,from the perspective of functional formats,traffic flow lines and morphological interfaces,combined with Beijing in recent Many large shopping malls have been built and renovated,and the design strategy of the interior space of large shopping malls under the background of online shopping is proposed.With a view to providing more directions for theoretical research in the architectural design of large shopping malls and providing guidance on related design practices.It also provides useful exploration and prospects for the design of the interior space of large shopping malls in the new era.