Research On The Space Design Strategy Of Sales Office Under The Trend Of Functional Compound

As a building type with Chinese characteristics,the sales office has developed rapidly with the booming real estate in recent decades.In recent years,the sales office has shown a clear trend of compounding,together with the function of business,community,experience and so on.Its publicity and urbanity are enhanced.In this paper,the research on the composite sales office is problem-oriented.According to the research method of “example sorting – field research – theoretical research – design practice”,this paper analyze the reason for the composite sales office,the characteristics of the composite functional space and the design strategy,from the perspective of marketing planning and spatial strategy.The main body of this paper is divided into four chapters.The second chapter analyzes the trend of the sales office and the internal motivation,from the perspective of the shift in the focus of the sales office,the increase in composite functions and the characteristics of the current marketing model,and summaries of the types of composite functions and their operating models.The third chapter analyzes the design methods of the internal space,function,streamline from the perspective of internal space design strategy.The third chapter analyzes the design methods of layout,internal and external space interface,external space node scale from the perspective of external space design strategy.The fifth chapter takes the practice project that the author participated in during the postgraduate study—the sales office of the first opening area of Pujiang in Chengdu as an example.From the perspectives of the second,third and fourth chapters,the theory of function planning and space strategy is applied to the practical project.The fifth chapter also explore the universal design techniques and strategies in the composite sales office to provide functional and spatial guidance for the design of the composite sales office.