Improvement Strategy Of New Product Development Process Quality In MMOC

With the rapid development of global economy,manufacturers are forced to constantly renew their products in order to remain competitive and keep making profits in the future.During the four phrases in the new product development process,businesses have to face many difficulties to overcome in order to provide customers with satisfactory products and enhance customers' loyalty.Midea Microwave Oven Company(MMOC)is a typical manufacturer with twenty-year-old history of new products development such as microwave ovens,steam ovens,electric ovens,imbedded ovens and so on.And it's facing to severe challenges on new product development.In this thesis,we focus on the process quality improvement strategy for MMOC's new product development corresponding to its “Product Leads” Business Strategy.Firstly,on the basis of the first-hand data by the questionnaire survey and indepth interview in MMOC,we find the main problems in the quality management during the four phases in product development process.Secondly,based on the theory and tools of quality management,we explore the reasons why new product development process quality fails to meet expectation in MMOC.The reasons may be the following as: 1.Lack of rigorous plan evaluating and clear quality target in the planning phase;2.Insufficient risk assessment in design phase;3.Chaotic management in pre-pilot and pilot phases;4.Lack of quality control transferring system and thorough process for change review in mass production phase.Thirdly,we put forward the corresponding improvement strategy during the different four phrases for MMOC,such as increasing the R&D project evaluating,set clearer objectives,redesign more complete system,setting up more sticker regulations,building a closed loop in pre-pilot,completing the quality control transferring standard and so on.Finally,we provide the implementation and supporting measures for the improvement strategy for MMOC.MMOC is a typical example enterprise in China's manufacturing industry.We hope this thesis can be not only beneficial for MMOC's on its improvement on the new product development process quality,but also offer some reference to the new product development process quality for other manufacturers.