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Research Of Exterior Continuation Of Local Auto Brands Genes And New Energy Background

Posted on:2018-03-15Degree:MasterType:Thesis
Country:ChinaCandidate:Q C WangFull Text:PDF
GTID:2392330620953916Subject:Industrial design engineering
Abstract/Summary:PDF Full Text Request
Since the real sense of the car was invented,as the history of human history,the most important means of transport has been accompanied by people over a hundred years of history.China as the world's auto production and sales are the first car consumption market,one after another launched their own car brands such as Geely,Chery,the Great Wall and so on.This indicates that China's auto industry has been to the production and processing of others for the old road to independent research and development of new directions to change the important period.As we all know the excellent car brand,there must be with the accumulation of time and progress and the development of the concept of technology,brand genes,design features,etc.,when a car brand has these characteristics will be called after a high-quality car brand.The brand can be established and continue to continue a major reason,is from the design of the nourished and has been continued under the continuous innovation and in a certain range of constant change in the family of branded design language.In contrast to some other car brands,do not have a strong historical heritage of the car brand,they did not stop to brand genes in the continuation of their own design,and thus have not been able to do in the market economy environment to do Big,so there is no good work handed down.In this,the author of a domestic localization in China to do a very good car brand-Beiqi Futian Powo car,as a fulcrum,the localization of the car brand gene and new energy background of foreign affairs changes to explore,Hope to be able to provide to the local car brand-whether it is the local national brands,such as: Great Wall,Geely,Chery,etc.China's more complete brand,such as: MG MG,Borgward,etc.for them to create a family of brand design Language to provide new ideas,new ways.The main arguments of this thesis are mainly derived from the systematic research and analysis of the existing advanced mature brand automobile modeling,and the aesthetic law and design law which can be followed in automobile design are obtained.At the same time on the existing new energy and new technology to do research,and try to study the future development of Borgward car new energy in the development of science and technology changes in the shape of the car will have an impact on the trend.Finally,on the basis of the results of these studies,the design and research of the new generation concept car of Baowo automobile is made,and the rational design gene is continually and innovated.Finally,it is an important fulcrum to analyze the brand of Chinese brand Potential continuation of the road to innovation,and combined with the market,the human environment,technology trends,make the future design and development of innovative trends Imagine.
Keywords/Search Tags:Localized brand, Beiqi Futian Borgward automobile, brand gene, automobile design rule, new energy, continuation and innovation
PDF Full Text Request
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