Research On The Evolution Design Of Domestic Independent Automobile Brand Vehicle Front Face Based On Brand Gene

With the development of the economy and the advancement of culture,cars are no longer a simple means of transportation.Today,consumers are demanding more about the appearance of cars and the cultural heritage of car brands,Major auto manufacturers will pay more attention to the inheritance and development of brand culture on the basis of ensuring product functionality.Brand genes are the main factors driving customers to cognitive brands and the development of brands,while the front face of cars is an important carrier for carrying brand genes.Therefore,the study of front face of the car is particularly important.At present,some foreign automobile brand genes have entered a stage of mature development.The domestic independent automobile brand has a relatively short brand establishment time,relatively low design level and technical level.Therefore,drawing on and referring to the mature brand gene development trend of foreign automobile brands is of great significance to the development of domestic independent automobile brand genes and modeling design.The specific work of this paper is as follows:(1)Through a large amount of literature reading,the research background and the research significance of the paper are introduced.Construct the overall framework of the research of the thesis.The related theories and the research of the thesis and its application in the research are discussed in detail.The status quo of relevant theoretical research is summarized;(2)Analysis of factors affecting the formation and evolution of brand genes.Using relevant theories to extract the front face modeling genes of the Audi and BMW brands.Between different ages of the same model and different models of the same age longitudinal and horizontal two-way comparative analysis.Summarize the derivation trend of its brand genes;(3)Extracted the front face brand gene of Haval.Inducted the appearance of the front face of Haval.To construct a Haval brand genetic model library;(4)Integrating the derivative trends of some foreign automobile brand genes with the Haval brand.Designed the front face of the Haval H6 based on brand genes;(5)Summarizing the work carried out in this paper.Point out the limitations and shortcomings of this study.Some ideas for the development of domestically produced auto brand genes and the trend of front face modeling.The rapid development of China’s auto market has driven the progress of domesticautobrands.The fetching design approach has failed to meet consumer expectations for the brand.This paper hopes to pass the research on Haval automobile brand gene and the design of front face modeling to provide a certain degree of reference for the development of domestic independent automobile brand genes and automobile design.