Application Of Chu Culture In Modern Creative Product Design

At present,our country is in a period of rapid development,and the exchanges and collisions with the world culture are more frequent.How to let people understand our diversified excellent traditional culture is a problem that needs to be solved.Literary and creative products are a very good carrier of communication.In recent years,the development momentum of literary and creative industries is good.At this stage,we need to effectively integrate cultural connotation and modern literary and creative products to better inherit and carry forward cultural spirit.Chu culture,as an excellent traditional culture in China,has a long history,rich in romantic feelings,mysterious and sophisticated color patterns and rich and profound connotative ideas.The creative products containing Chu culture can spread and develop the cultural connotation of Chu culture.This paper systematically studies the design principles and methods of cultural creative product design,and analyses and summarizes the existing problems and development potential of cultural creative product design in China at this stage.This paper studies the development history of Chu culture,deeply analyses the cultural connotation and connotation of Chu culture,summarizes its artistic characteristics,and provides theoretical basis and material for product design.According to the characteristics of Chu culture,this paper chooses chime-bells of Marquis Yi of Zeng as the specific object,uses the design methods and principles of the creative products,studies the specific application of the pattern elements of Phoenix playing bell scene on chime-bells of Marquis Yi of Zeng and painted wood carved mandarin duck box in the creative product design,designs the creative product design scheme with Chu cultural characteristics,forms the series of bell products,and produces for the creative product.The design and development of the products and the inheritance of Chu culture provide reference and guidance.