A Study On The Impact Of Online Reviews On Car Sales

The Internet has changed the traditional consumption habits of consumers,and online consumption has become an important way for online users to shop.Online shopping is convenient and fast,consumers can buy products they need anytime and anywhere,online review this medium consumers get more product information to help consumers make purchase decisions.As a large household consumer goods,the car is expensive and has a long service life.Compared with the fast consumer,the consumer's purchase decision is more complicated and the influencing factors are more.The vertical website provides consumers with vehicle information such as vehicle parameters,prices,etc.,as well as forum exchanges and online review boards that want to buy vehicles Further understanding the information of vehicles through online comments is an important reference basis for consumers to buy vehicles.Vehicle online review is the feedback of vehicle information from users who have already purchased vehicles,and it is also the information that consumers want to buy vehicles when making decisions.Therefore,it is of great significance for manufacturers and dealers to understand consumers,make production and sales decisions according to consumers' preferences.Based on the online review text of the most popular SUV cars in the automobile market,this paper studies the preference of consumer automobile attribute level and attribute fine granularity level.Research on Automobile Properties by Establishing Regression Analysis Model score and the correlation degree of automobile sales,based on the empirical conclusion of regression analysis,the attribute text with the highest degree of sales correlation is LDA subject mining,and the classified subject words are obtained as fine-grained factors of consumers' preference in automobile attributes.This article first uses the web page information collection technology to obtain the automobile home online comment data as well as the 515 automobile rank sale data.Based on the classification of car house's comment attributes,tworegression analysis models were constructed based on car score,attribute score as explanatory variable and corresponding car sales of 515 car ranking network as explained variable,and the total score of car online review was studied.