Research On Business Strategic Transition Of J Traditional Construction Company Based On PPP

Construction industry is a typical labor&management-intensive industry with low entry threshold.In recent years,while the number of domestic construction enterprises is increasing,the number of state-owned construction enterprises is showing the opposite trend,which is determined by the inherent corporate governance institutions of state-owned enterprises and a single property right structure.The research object of this article-J Company is a state-owned enterprise with traditional construction industry as its main business scope.In recent years,government projects,whether the number of projects or output value,have occupied half of the total business volume,and government projects will become the dominant business area in long term.Under the macro background of vigorous development of PPP projects by the state and provinces and municipalities,whether J company has the feasibility of strategic transformation from traditional construction business to other business,and how to transform,are the realistic problems facing J company.Based on this background,this paper studies the transformation of J company's business strategy.This paper firstly introduces the research background.The theoretical basis includes the connotation and implementation of business strategy transformation,PPP mode and operation process,and the decision-making process of construction enterprises participating in PPP projects.Through the main part,we can see that the development of J company in the field of traditional construction business has encountered bottlenecks,and it is urgent to seek new business strategic direction.Through the analysis of external environment,competitive environment and internal environment,this paper obtains the advantages,disadvantages,opportunities and threats of J Company.Through further analysis of SWOT strategy,the basic content of J company's business strategy transformation is obtained,that is,to base itself on the province and gradually expand the market outside Sichuan;to shift the focus of J company's business strategy development from traditional construction business to investment,finance and construction integration project(generalized PPP)in the field of government cooperation;and to reduce the traditional construction business.Proportion;Continue to explore new market directions.In order to ensure the smooth implementation of the business strategy,this paper studies the safeguard measures from four aspects: organizational structure,human resources,system construction and risk management.The innovation of this article lies in:(1)taking J traditional construction enterprise as object,through carrying out the demand analysis of PPP mode in traditional construction business,combing the commonness of PPP-type construction project,exploring a mature strategic mode of construction business for J company;(2)developing the business strategy of J traditional construction enterprise from the perspective of PPP.The research on transformation and implementation has extremely high pertinence and practical guiding value.