Business Mode Optimization On Shijiazhuang High-speed Railway Station Based On Evaluation Of Current Situation

With the sustained development of China's economy,transportation is playing an increasingly important role in the national economy and high-speed railway is the symbol of China's transportation modernization.The construction of high-speed railway passenger station is an important link in the development of high-speed railway.At present,the function of high-speed railway passenger station in China is changing from providing a single waiting space to systematic and commercial services.However,the commercial development of high-speed railway passenger station in China is relatively late,and there is no system business model.This paper chooses the business model of Shijiazhuang Station as a typical case,evaluates the current situation of its business model,and optimizes it by combining the successful experience of the business model of transportation hub.The specific work is as follows:(1)By collecting and consulting relevant literature,this paper summarizes the relevant definitions of the domestic and foreign business models and puts forward four elements of business models of large transportation hubs: management mode,business space,business mode and business strategy on the basis of analyzing and summarizing the status quo,selecting and optimizing the related content about domestic and foreign business models of large transport hubs.In this paper,the main research contents and methods are introduced and the technology roadmap is drawn.(2)Taking the four elements of business model of large-scale transport hub as the research object,through field investigation of Beijing South Railway Station and Shanghai Hongqiao Railway Station and analysis of business model of JR East Japan Company,American National Railway,Hong Kong International Airport and Singapore Changi Airport,the relevant experience that can promote the development of large-scale transport hub business is obtained,which provides a reference for the optimization of current business model of Shijiazhuang Railway Station.(3)The expert interview method is adopted to select the evaluation index of business model of Shijiazhuang Station.Firstly,the relationship between the four elements of business model of Shijiazhuang Station and the three participants of station manager,business operator and business experiencer is sorted out and the first level index in the evaluation index system is determined.Secondly,the experts in various fields are interviewe and,the results of expert interviews are summarized.And then the second evaluation index system is determined.Finally,the evaluation index system of business model of Shijiazhuang Station is constructed.(4)Construct the hierarchical structure of Index system of Shijiazhuang Station and evaluate the current business model of Shijiazhuang Station,Use analytic hierarchy process to index system for weight assignment.On this basis,use fuzzy synthetic evaluation method to evaluate the current business model of Shijiazhuang Station to obtain the overall evaluation situation of the current business model and various indicators of Shijiazhuang Station.And through analyzing the above evaluation results,it is concluded that Shijiazhuang Station has some problems,such as old management model,lack of innovation in management model,insufficient utilization of commercial space and unclear management strategies.(5)Based on the evaluation results of current business model of Shijiazhuang Station and combined with the needs of the station managers,business operators and business experiencer,the business model of Shijiazhuang Station is selected and optimized from the aspects of management mode,business strategy,business mode and business layout.Finally,the paper puts forward four guarantee and implementation suggestions such as the construction of management system,increasing development efforts,strengthening supervision and management,attaching importance to passenger values and trust.