Study On Transformation And Upgrading Of HRU Power Company

Electric power industry is the basic industry of national economy,which has a great impact on economy,society and people’s livelihood.Power generation enterprises are the source of the power industry chain,responsible for converting primary energy into secondary energy(electric energy).HRU Power Company is a traditional coal-fired power generation enterprise,which has been growing and growing since its establishment.Coal-fired power generation is highly dependent on coal resources,and pollution emissions are large.At present,China has entered a new stage of development,low-carbon and green development has become a major national development strategy.With the promotion of energy production and consumption revolution and the deepening of electric power system reform,HRU Power Company is facing the objective situation of rising power generation costs,strengthening environmental regulation and increasing market competition,so it is urgent to solve the survival and development problems of enterprises through transformation and upgrading.This paper studies the transformation and upgrading of HRU Power Company.In the face of the change of external environment,and the objective situation that the number of utilization hours of power generation is decreasing and the profit is decreasing,it is of strong practical significance to study the transformation and upgrading of HRU Power Company.Through combing the research results of enterprise transformation and upgrading at home and abroad,this paper thinks that enterprise transformation and upgrading is to improve the ability of sustainable competition,on the basis of optimizing the structure of assets and improving the efficiency of assets to adjust the direction of management,change the way of development,enhance value creativity,its purpose is to achieve the promotion of competitive advantage and sustainable development of enterprises.the transformation and upgrading of HRU Power Company is also in line with this concept.In this paper,the theory of enterprise strategic management,the theory of enterprise upgrading and the theory of sustainable development are used as the basic theory of the research.Based on the PEST model and the five-force model,the paper analyzes the macro environment and the industry environment of the HRU Power Company,analyzes the competitiveness of the HRU power company by using the value chain analysis method,and analyzes the advantages and disadvantages of the enterprise in combination with the SWOT analysis method,and faces the opportunities and threats.The above analysis was used to find out the outstanding problems.Then,the paper analyzes the general goal and direction of the transformation and upgrading of HRU Power Company,and designs the scheme model of the transformation and upgrade of the enterprise.On the basis of this,the paper analyzes the path of the transformation and upgrading of the HRU Power Company,and then makes a brief and pre-evaluation on the transformation and upgrading effect of the HRU Power Company.Finally,the safeguard measures of the transformation and upgrading of HRU Power Company are put forward.