Research On Commercial Display Design Under The Trend Of Wisdom Experience

In recent years,with the concept of smart city and smart business,commercial display design is part of the exhibition industry and urban development,in addition to the functions and forms of next-generation information technology such as Internet+,big data,cloud computing,etc.The experience and needs of the experience have also become an important structure of the current commercial display design.The combination of smart design and audience experience is the best combination of commercial display design.It will also become one of the main modes of future commercial display design,paying more attention to the value experience of the audience,through the integration and support of the new generation of information technology.Attracting consumers while increasing the quality and meaning of commercial display design.This thesis takes the smart experience design trend as the starting point,combines the theoretical research of commercial display design and audience experience design with the new generation of information technology,systematically studies the commercial display design,and defines the commercial display under the trend of smart experience design.Design research scope to explore the development of commercial display design in smart cities.Firstly,it expounds the research background,purpose and significance of commercial display design,clarifies the current development status and existing problems of commercial display design,and clarifies the research methods of this paper,which leads to the main research content,that is,the future development direction of commercial display design under the influence of smart experience design.Relevant concepts such as smart experience design,smart business display design and audience experience requirements are defined.Secondly,based on theoretical research,the concept of wisdom is integrated into the modern display design,and the design elements of the smart business display design are analyzed,that is,the information of the commercial display design through the sensing layer,the transport layer,the data layer and the application layer under the smart experience design.The transmission framework model demonstrates the next generation of information technology features and the impact on the development of smart business display design.Again,through the analysis of the changes in the concept of commercial display design under the trend of smart experience design,that is,the design trend centered on the customer experience,the customer value perception as the central strategy,the customer contact-based design content,and the technology innovation-driven design method.Technology sharing is a win-win design model,and the specific impact of these changes on the audience and commercial display design is explained from these five levels.Finally,through the practical application of specific cases,in-depth study of the components of smart business display design,that is,through the virtual experience,sensory experience,experience of immersive experience,analyze the impact of the hierarchical needs of the audience experience on commercial display design,combined with the new generation of information technology The emergence of the method,the color,the color,the display lighting in the commercial display design method innovation,summed up the characteristics of the commercial display design under the smart experience design,further demonstrate the main points of the article,and look forward to the future development trend of commercial display design.The article introduces smart technology into the commercial display design as an innovation point,making the commercial display design under the smart experience design a development direction of the future display industry.It can provide more choices to the audience in terms of interaction and participation.The needs of the experience are integrated into the commercial display design to increase the added value of the product.