H Company Social Media Marketing Strategy Research

China's GDP growth rate in 2018 was 6.6%,and the total value of China's foreign trade imports and exports was 30.51 trillion yuan,an increase of 9.7% over 2017.Among them,exports were 16.42 trillion yuan,an increase of 7.1%;imports were 14.09 trillion yuan,an increase of 12.9%;the trade surplus was 2.33 trillion yuan.As an important engine of China's economic growth,foreign trade imports and exports still play a significant role.Returning to specific companies,whether they can use and make good use of social media marketing has also become a major issue related to the long-term development of enterprises.H Company is a foreign trade company that specializes in tattoo equipment.In the context of slow business growth under the traditional marketing model,it is seeking breakthroughs in the marketing model.This article takes H company as the research object,and uses social media such as facebook,instagram,and youtube as research carriers.It uses the PEST model to analyze the political,economic,social,and technical external environment of H company,and uses SWOT analysis to analyze the company's advantages,We will analyze the disadvantages,opportunities,and threats,use STP analysis to clarify the positioning of the company's market segment,and finally use the AISAS model to design social media marketing strategies and use the system to ensure the implementation of the strategies to help H company get out of the marketing dilemma and build a brand image.Expand market share,better serve customers,and provide reference for other companies in the foreign trade industry.