Study On Brand Marketing Strategy Of Xuzhou Power Supply Company Under The Background Of Electricity Side Release

With the advancement of electric power reform,the government,society and the majority of electric power customers have higher and higher requirements on power supply enterprises.At the same time,the release of electricity sales side and the introduction of competition mechanism,the release of electricity sales side to social capital gradually.Electricity operators and investment in power sources are becoming more diversified,and the mechanism for bidding on the Internet,operating electricity prices,and fair trading in the electricity market are being explored step by step.Breaking the original monopoly structure of power supply companies,the competition in the power market will become increasingly fierce.As one of the important means to improve the company’s competitiveness,brand building is conducive to the company to adapt to the changes in the market situation and achieve long-term development.In the research process,a large number of domestic and foreign literature are referred to in the research process,and the relevant theories of brand marketing are systematically studied.On the premise of releasing the power supply side,the external restrictive factors of the brand marketing of the enterprise are analyzed through PEST.And analyzed the company’s main competitors.Based on the SWOT model,the advantages and disadvantages of the enterprise’s brand marketing are discussed,and the opportunities and challenges of the enterprise are analyzed.At the same time,the company has carried out a systematic internal investigation and research,in-depth analysis of the actual situation of the enterprise’s brand marketing,including the power brand marketing achievements and problems in recent years,examples of specific cases,analysis of Xuzhou power supply company’s brand marketing current situation and the cause of the problem.The study of this paper can make Xuzhou power supply company better adapt to the environment of power system reform and effectively improve the competitiveness of Xuzhou power supply company.At the same time,it also enriches the brand marketing theory of power supply enterprises in the field of electricity sale market,providing certain reference value and reference significance for other electricity sale subjects under the new electricity reform.