Research On Marketing System Of J Power Supply Business Office Under The Background Of Power Supply-side Strctural Reform

At present,in the context of economic development,the supply-side reform of domestic power supply enterprises is gradually being implemented.Faced with the uncertainty of power resources,changing customer demand,and fluctuations in the domestic economic trend,the power industry is facing the same severe survival challenges as the manufacturing and retail industries.At present,in the face of the needs of national supply-side reforms,the reform of power marketization in various provinces and cities is gradually being carried out in stages,sub-targets,and sub-modules.However,with the gradual advancement of the reform of the power supply side,the goal of maximizing the interests of power supply enterprises and the ultimate goal of the development of the power market economy and the inconsistency with the local economic development are beginning to emerge,and the power corresponding to the expansion of the power market The effective development of marketing work is becoming the key to the sustainable and healthy development of power companies.Therefore,the development of a scientific and rational power marketing system and the implementation of a series of efficient power marketing activities have important practical significance for current power companies to win greater market share and higher customer satisfaction in a highly competitive market.Taking into account the current development of the power market,this article takes J power supply as an example to conduct a comprehensive analysis and mastery of the local marketing work to develop a more scientific and effective power marketing strategy to promote the expansion of the local business.And the in-depth reform of the power supply side.Under the guidance of the idea of “propose the problem--analyze the problem--solve the problem”,this paper takes the modern marketing theory as the research cornerstone,uses the scientific research method as the tool,and combines the actual situation of the J power supply business marketing work.Sexually propose a scientific and rational power marketing dilemma solution,in order to provide reference and guidance for the innovation of marketing work of other power supply stations in cities and counties outside the province.This article is discussed in four modules.Firstly,under the background of reform and development of power supply side,the main research directions and research methods of this paper areexpounded on the basis of domestic and foreign power marketing literature.Secondly,in light of the actual situation of J power supply business development,review and analyze the current situation of organization,production management and marketing management in the power supply station,and find out the problems and causes of the marketing level of J power supply business;On the basis of the problems and reasons for the establishment of the marketing system of J power supply business,the paper proposes a marketing system based on the construction of customer needs and value chain,the combination of various marketing methods,the innovation of marketing means and the establishment of service system.Finally,on the basis of the new marketing system,the implementation guarantee of the new marketing system of J Power Supply Business Office is proposed from the aspects of organizational security,infrastructure security and capital security.