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Research On Persona Design Strategy For Artificial Intelligence Products

Posted on:2021-05-14Degree:MasterType:Thesis
Country:ChinaCandidate:K D XuFull Text:PDF
GTID:2392330647461799Subject:Design
Abstract/Summary:PDF Full Text Request
Aiming at the problems of early-stage ambiguity in the development process of new artificial intelligence products,insufficient data volume and limited computing resources,developer's preconceived anchoring effect,technical limitations caused by the gap in expectations,difficulty in establishing trust relationships,and lack of humane care,this article uses User-centered design is the entry point.It updates and integrates character tool tools,analyzes design problems and expands application scenarios,so as to give full play to the foresight and high efficiency of artificial intelligence technology in application scenarios.This article combines the theory of integrated new product development,using innovation diffusion theory,integrated technology acceptance model,mental model,"perceivable information-availability" theory and perceptual probability method to analyze the classic construction theory of persona and the development of artificial intelligence products.After the actual process,the role construction strategy in the context of artificial intelligence product design and development is discussed.First of all,due to the vague early stage of new product development,for each stage of the product design process,a character design tool that can fully integrate the existing tool structure,execution process and team resources is proposed.This tool mainly plays a role in the following three stages and six stages of artificial intelligence product development: the identification of technological opportunities and the transformation of technological value during the technological innovation period,the realization of product concepts and the delivery of product value during the product innovation period,and the product iteration period Internal value enhancement and service value creation.Subsequently,the tool was tested for effectiveness and usability,and the iterative update of the tool prototype was completed based on the test results.Finally,a persona construction strategy is proposed that integrates agent and environmental information to collect data,sorts out the hierarchical relationship and flow direction to arrange information modules,associates content and organizational forms to exert functional characteristics.In summary,this topic explores the design framework and methods of character roles in the context of new artificial intelligence product development,provides new theoretical ideas for product decision-making,and provides a relatively effective method for solving the problem of bounded rationality;On the basis of theory,it enriches the extension and connotation of the concept of persona,and outputs design strategies with more practical guiding significance.At the same time,it uses persona tools to evaluate the effectiveness of artificial intelligence algorithm models to quickly improve the product itself.Iteration has a driving effect.In short,the integration of character design tools in the technology development environment can dynamically optimize user perception and experience,provide enterprises with overall solutions,and achieve technology-oriented,intelligent and promising.
Keywords/Search Tags:Artificial Intelligence, Technology Driven, Product Development, Persona, Experience design
PDF Full Text Request
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