Analysis And Research On The Business Model Of Marine Ranch In China

The deterioration of marine ecosystems in recent decades has led to the continuous decline of the marine fishery resources,however,the demand for seafood has been increasing.Therefore,the new fishery production mode represented by the marine ranch has been valued.As one of the modern marine fishery production model,scientific planning and construction of marine ranching,take appropriate management mode for marine ranching operation,not only can repair the ecological environment,maintain marine biodiversity,give full play to its ecological benefits,but also develop marine fishery and marine biological industry healthily,continuously and efficiently,and get huge economic benefits.This paper focuses on the operation and operation of the marine ranch demonstration area in China,on the basis of the general situation of the development of the commonweal marine ranch and the for-profit marine ranch,marine ranching representatives around the business model in different provinces of China's marine ranching situation and difficulties,considering the factors of economy,society,science and technology,aiming at the problems in the operation and industrial development of different types of marine ranches,specific development opinions and measures have been put forward,and they are expected to serve as a reference for the efficient operation and industrial development of marine ranches in China.The optimization business model of commonweal marine ranch mainly includes,the introduction of social capital and entrusted companies to operate a new type of marine ranching business model,not only can it reduce the government's financial burden,but it can also reduce the company's investment risk and improve the mutual interests of both parties.For-profit marine Ranch need to improve product quality and branding,extend the industrial chain,etc.For example,in the cultivation of seedlings,a new type of tourism industry—participation tourism industry can be derived to improve the economic efficiency of enterprises;the seafood production link can be derived from a new type of industry—"DIY Aquaculture"to increase customers'enthusiasm and participation;the harvesting segment continues to develop tourism and tourism while deriving deep processing industries,so that consumers'trust in the company's products is enhanced;a new model,“O₂O+B₂B”,can be adopted in the sales process to effectively solve the problem of traditional financing;Customer-facing links can be augmented with feedback agencies.Make product quality controllable and visibility;expand the leisure fishing industry,to achieve the goal of improving quality and efficiency.