The Research On Development Strategies Of Camellia Industry In Changning

Hunan Province is the most concentrated cultivation area of tea seed oil in China,which also ranked no.1 in the acreage of Camellia oleifera and production of the tea seed oil across all China.Changning is a southern city of Hunan Province,which has a long history of planting Camellia oleifera.Changning is national well-known for producing high quality original ecology Camellia oleifera.Not only,both Camellia oleifera cultivation culture and tea seed oil consumption culture are well-established in Changning,but this city is also known as "hometown of tea seed oil".Since 2008,Changning was started focusing on tea seed oil’s quality and branding improvement,on one hand,it set "China No.1 tea seed oil city" as its goal,on the other hand,Changning also cultivate its tea seed oil industry as government-oriented industry,which has successfully developed its local tea seed oil industry under the guidance of the PRC government.Changning’s tea seed oil industry has achieved remarkable results in terms of base construction,business model,management level,processing capacity and level,and scientific and technological support.However,with the rapid development of the industry,there are some problems have become increasingly prominent,which is to some degree treating the local seed oil industry development.It can be said that the development of the Changning’s tea seed oil industry has reached a very critical period.At this point,Changning need spend more time on think about like"how to deal with difficulties","how to take countermeasures","how to meet challenges",and "howto promote the steady and healthy development of Changning’s tea seed oil industry".The thesis begins with the theoretical study of the camellia industry,and studies the market status and prospects of the camellia industry,industrial management mode,industrial development direction,financing methods,etc.,and takes Changning City as an example to investigate and analyze the development status of the camellia industry.The problems and bottlenecks in the management and management methods,raw material production capacity and processing technology currently faced by the camellia industry in Changning City were put forward.SWOT analysis was carried out on Changning Camellia oleifera,and the natural oil resources,technical support,brand and quality system of Changning City were introduced.The advantages of the company also pointed out its disadvantages in production,labor shortage,capital and mechanization,and analyzed the opportunities for the development of the local camellia industry in the current policy and market environment.At the same time,it also proposed the transfer,harvest management and homogenization in forest land.The challenges in competition,comprehensively analyze the analysis of the development status of oil tea industry in Changning City,this thesis extracts measures in seven aspects:bulid the oil tea industrial cluster,strengthen application of science and technology,deepen the innovation of operational mechanism,construct standardized industrial system,promote the construction of cultural tourism,refine the construction of financial credit platform and shape the brands of camellia in Changning.Countermeasure Short,seize the industrial development opportunities and achieve long-term development of tea industry in Changning City.