A Study On The Cognition And Attitude Of Forest Tourists To Forest Health

In recent years,as people pursue a healthy lifestyle,eager to escape the pressure of work and life,and release themselves into the forest environment,forest therapy has become one of the popular leisure resorts,which has made the forest therapy industry gradually become The driving force for economic development in the new era.From the perspective of cognition and attitude,this paper combines the relevant literatures of forest therapy and the actual attitudes of forest tourists to forest therapy activities,designs a scale of cognition and attitude,and constructs a theoretical model through SPSS20.The analysis software analyzes the data,verifies the relevant hypotheses,and uses ROSTCM6 to analyze the text of the proposed recommendations,and draws the following conclusions:(1)Forest tourists have a higher awareness of forest landscape and forest therapy,and have lower awareness of forest main health factors.Most forest tourists have a higher awareness of the forest landscape in the scale,and have lower recognition of air anions and their effects,and less recognition of plant essence and less knowledge.This may have something to do with the knowledge of forest tourists,who may lack the knowledge of forest therapy.(2)Differences in age,occupation,education and income in understanding forest healthThere is no significant difference in gender awareness of forest therapy.In terms of age,forest tourists of different ages have significant differences in the perceptions of "forest therapy and health improvement";in terms of education,different There are significant differences in the knowledge of forest tourists in the three aspects of"forest therapy can create a business model".Among them,forest tourists with higher education can create a business model for "forest therapy".The higher the awareness of "the need for medical facilities for forest recreation and health care";in the occupation,the forest tourists of different occupations have significant recognition in four aspects:"forest therapy can create a business model".Difference,and this difference is mainly related to the degree of career background.The higher the correlation between occupation and forest therapy related scale,the higher the recognition.In terms of family monthly income,the main reason is that the monthly income of family is higher.The higher the awareness of forest tourism in forest recreation.(3)Most forest tourists have a positive attitude towards forest therapyForest therapy activities are more important in the hearts of most forest tourists.Among them,the proportion of forest tourists who think it is necessary is 76.7%,accounting for the vast majority.The proportion of forest tourists with average importance is 20.6%.2.7%of forest tourists believe that it is not necessary to carry out forest tourism activities.(4)Suggestions for forest tourists on forest recreation activitiesThe suggestions of forest tourists for forest therapy activities are mainly divided into four aspects:forest environment,infrastructure and conditions,impact of activities on the environment,and promotion;forest tourists' focus on forest therapy activities is focused on forest environment and activities.The impact of the environment;forest tourists' recommendations for forest therapy activities have the highest proportion of positive emotions,reaching 58.76%,neutral emotions accounting for 28.87%,and negative emotions accounting for 12.37%.(5)There is a significant positive correlation between "cognition of forest landscape","cognition of forest therapy" and "attitude of forest therapy""Cognition of forest landscape" and "cognition of forest therapy","cognition of forest landscape" and "attitude of forest therapy","cognition of forest therapy" and"attitude of forest therapy" There are significant differences,and there is a certain logical relationship between the three:first,on the basis of a certain cognition of the forest,and then have a certain understanding of forest therapy,and finally produce an attitude towards forest therapy.Finally,from the perspective of the relationship between forest tourists'perceptions and attitudes,this paper proposes some countermeasures and suggestions for forest public welfare construction in order to better attract forest tourists to actively participate in forest recreation activities.