Design And Development Of Forest Tourism Products In Jiajinshan(Xiao Jin Area) National Forest Park

Forest tourism,with its unique resource advantages,meets the desire of people to return to nature and to the great forest.As a wonderful flower in the development of tourism,forest tourism has become a worldwide and new tourist fashion.The rationality of tourism product development has become a key factor for the healthy and sustainable development of forest tourism.Although China’s forest tourism industry is booming with the development of tourism,the development and construction of some forest tourism products in China are blinded.Moreover,the variety of forest tourism products is single,the product development is similar,the market propaganda is weak and so on.At the same time,many forest resources are destroyed and wasted.At the same time,in order to meet the requirements of tourism development in the new form,the development of forest tourism products must change the traditional single mode,and tourism products urgently need upgrading and transformation.In this paper,the concept of forest tourism is summarized and analyzed,and then the related concepts of forest tourism products are studied.On the basis of the analysis of the concept,the classification,the development trend,the development principle,the theoretical guidance and the relevant empirical analysis of the tourism products,and on the basis of the resources characteristics of the Forest Park in Jiajin Mountain(Xiaojin area),through the field investigation and the aid of SWOT analysis,the internal and external environment of Forest Park is comprehensively analyzed.Forest Park has the advantages of good natural conditions,superior location,obvious folk culture and rich tourism products.At the same time,weak infrastructure,lack of cultural connotation,single product,lack of management talents and other disadvantages.It also faces opportunities such as government policy support,tourism consumption change,tourism market expansion and transportation facilities improvement.Then we use SWOT-AHP analysis to calculate the weight of each factor level of S,W,O and T,and we can see from the ranking of weight calculation.The advantage of forest tourism product development(S)is that the natural resources of forest tourism are relatively large and the weight is about 0.506.In the W,the transport infrastructure is weak and the weight is about 0.407.In the opportunity(O),the government’s policy support has great influence,and its weight is 0.439.In the challenge(T),the surrounding tourism has the most competitive pressure,with a weight of 0.475.Therefore,we can see the key factors that restrict each part,and then determine the optimal development strategy for the development of forest tourism products in Jiajin Mountain(Xiaojin area).The corresponding development measures contain:First,base on resource advantages,dig deep characteristic resources to enhance product brand;Second,embody the characteristics of folk custom and create exquisite festival tourism products.Third,we must adhere to the principle of ecological priority,and carefully design forest tourism products.Fourth,optimize tourism routes and integrate with external tourism links.