Research On The Effects Of Forest Health Tourism Experience On Tourists' Revisit Intentions

With the rapid construction and development of forest health tourism destinations,the problem of product homogeneity and fierce competition has gradually emerged.Providing high-quality experiences has become the key to success of forest health tourism destinations.The deterioration of living environment and the increase in living pressure make people eager to be close to nature and adjust themselves.Destinations with wonderful experience are more likely to attract tourists to revisit.Analyzing the effects of forest health tourism experience on tourists' revisit intentions becomes the key to promote quality of forest health tourism destinations' development.However,the relevant domestic research has lagged behind tourism market development,and high-quality research is scarce.Therefore,this research that discussed the influence of forest health tourism experience on tourists' revisit intentions,by the means of qualitative and quantitative methods in which the web and interview texts are used as qualitative analysis data,and the field survey is used as a data source for quantitative analysis,intend to enrich and perfect the content theory.In addition,this study aims to provide suggestions for creating a high-quality forest health tourism experience and increasing tourists' revisit intentions.Firstly,through sorting out the related research at home and abroad,the relevant concepts and theories are defined and explained.Secondly,the content analysis and SNA of web and interview texts in the case were conducted.And the constituent elements and dimensions of forest health tourism experience were extracted.Then,based on the "tourism experience theory","Maslow's self-realization theory" and "self-regulation attitude theory" as theoretical foundations,the relationship between forest health tourism experience,psychological well-being and tourists' revisit intentions is explored.And the theoretical relationship model based on characteristics of forest health tourists paying attention to their own health,was constructed using self-health perception as a moderator.Finally,using SPSS andAMOS for empirical analysis,through hypothesis testing and SEM research,a beneficial exploration of the effects of forest health tourism experience on tourists' revisit intentions was conducted.The research conclusions show that:(1)Forest health tourism experience can be divided into three dimensions: forest natural landscape experience,forest ecological environment experience,forest healthcare facilities and service experience.Compared with the other two experiences,tourist forest ecological environment experience is better.This conclusion is consistent with the principle of excellent ecological environment in the selection of Chinese forest health destinations.(2)The forest natural landscape experience,forest ecological environment experience,forest healthcare facilities and service experience,all of the experience can significantly positively affect tourists' revisit intentions.The order of influence intensity on the intention of revisiting is that the effect of forest ecological environment experience is strongest,forest healthcare facilities and services experience is second,and the effect of forest natural landscape experience is the weakest.This reflects tourists' pursuit of excellent ecological environment and diversified health activities.(3)In addition to direct impact,forest ecological environment experience can also influence the revisit intentions through tourists' psychological well-being.This discovery confirmed the importance of forest health tourism destination's ecological environment quality.(4)Self-health perception has a regulating effect on the relationship between forest healthcare facilities and service experience and tourists' revisit intentions.The higher level of tourists' self-health perception,the lower impact of their forest healthcare facilities and service experience on revisit intentions.(5)The higher tourist's education level,the worse forest healthcare facilities and service experience,the weaker revisit intentions,and the lower level of self-health perception.According to the results of research,this paper can provide some suggestions and countermeasures for increasing tourists' intentions to visit forest health destination.