Analysis On The Current Situation Of Southern Pearl Industry In Beihai And Its Countermeasures

Southern pearl industry is one of the pillar industries in Beihai city,which has made significant contribution to the economic development of Beihai city.In recent years,the development of Southern pearl industry has fallen into a low ebb due to environmental degradation,industrial shrinkage,backward pearl technology,reduced benefits and other factors.General secretary Xi Jinping visited Beihai city and stressed "revitalizing Southern pearl industry and building a seaward economy",striving to write a new chapter in Beihai's development.By means of literature analysis,field investigation and systematic analysis,this paper investigates the current situation of Southern pearl industry development in recent ten years in Beihai city,evaluates the advantages,disadvantages,opportunities and challenges of Southern pearl industry development in Beihai city based on SWOT analysis,and proposes countermeasures to revitalize Southern pearl industry and develop to the sea economy.The main conclusions are as follows:?.At present,there are different development modes of international and domestic pearl industry,which can be used for reference in Beihai city.For example,the pearl industry development model of "government-enterprise linkage,tourism co-prosperity" in southern pearl,Indonesia,and the industry development model of "Internet+" in Zhanjiang,Guangdong,China.In order to revitalize the Southern pearl industry in Beihai city,it is necessary to learn from the industrial development models of the two places mentioned above,improve the environment of production and sales,and build a characteristic industrial model by combining the regional characteristics of Beihai city.?.The problems existing in the development of southern pearl industry in Beihai city include breeding environment,brand quality,processing and sales.In terms of breeding environment,there are some problems,such as planning adjustment and reduction of breeding scope,lack of scientific planning for mariculture in southern pearl,serious environmental pollution in breeding industry,over-loading breeding,production decline caused by climate change,and lack of confidence in breeding caused by breed degradation.In the processing industry,there are some problems,such as coarse chain and narrow chain,disordered processing industry,great competitive pressure,and low industry standards and norms.In terms of sales,there are some problems,such as the lack of self-discipline of market subjects,the serious phenomenon of using freshwater pearls as seawater pearls and the inadequate supervision and inspection.?.Based on the existing problems,this paper analyzes the strengths,weaknesses,opportunities and challenges(SWOT),and puts forward the strategies for the development of Southern pearl industry in Beihai city.This chapter through SWOT analysis,understand the advantages of southern pearl industrial development in China,analyze the shortcomings of southern pearl industrial development in Beihai city,as well as the opportunities and challenges of southern pearl industrial development in Beihai city.The advantage lies in the current policy support,the breeding has made certain achievements and accumulated experience,the superior natural environment and the geographical location.The disadvantages lie in the frequent breeding rate of pearl oysters,the abnormal industry competition between the southern pearl market,the lack of management and related infrastructure construction in the southern pearl market,the lack of innovation in breeding technology,the single marketing mode in southern pear land the lack of cooperation between enterprises in the same industry,and the lack of attention to the later training of technical personnel.The opportunity lies in the Beihai government vigorously support,the formation of a broad consumer market.The challenge is the low popularity of breeding in southern pearl,the low interest of farmers in breeding,and the limitations of the development of enterprises in southern pearl.Through SWOT analysis,we know the advantages,disadvantages,opportunities and challenges of southern pearl industry,and have a comprehensive understanding of the current situation of southern pearl industiy.At the same time,in order to solve the problems existing in the development of southern pearl city,it has formulated the industrial development strategy of southern pearl city,Beihai city.The main contents are as follows:Based on the above analysis,it is necessary to standardize the trading market of southern pearl,improve the sales link of southern pearl,improve the processing environment and technical input of southern pearl,do a good job in brand promotion,change the finished product design of southern pearl,and improve the mechanism to play the role of pearl association.?.According to the analysis of development strategy,the development plan of southern pearl industry in Beihai city was made.To understand the purpose of the industrial development plan of southern pearl city,Beihai city,and the tasks that need to be implemented to realize the planning purpose,and to study the problems that need to be solved in the process of implementing the plan and development and the methods to implement the tasks.By analyzing the industrial planning of southern pearl city of Beihai city and compiling the future development plan of southern pearl city of Beihai city(2010-2020),the author finds out the development road of southern pearl city of Beihai city,and provides references for building the economy of Beihai city and developing the Beihai sea.