Research On The Communication Of Traditional Chinese Medicine In 'The Tale Of Chinese Medicine'

In the six years of the Ming dynasty,"encyclopedia of ancient China"-the birth of compendium of materia medica,has amazed the world.The herbs that are hard to find are no longer mysterious.The grass in the screen is alive and well.It tells the story of the life of the masses.Mainland China's first Chinese medicine culture documentary 'The Tale of Chinese Medicine'in the context of modern society of multiple arises at the historic moment,with the ever-changing audiovisual symbol,construct the composite variety the spread of the text,to cater to the audience the psychological and emotional appeal,to find a new Chinese medicine culture transmission path.The communication and development of traditional Chinese medicine culture has its obvious social motivation,the change of historical status and the fostering of national policy create the political context of the spread of Chinese medicine culture.The rapid pace of modern life and the prevalence of consumerism have given rise to the public's concern and investment in health.The traditional Chinese medicine culture has a profound cultural background and philosophical wisdom,and the coexistence of multiculturalism still has a strong realistic significance today.In terms of 'The Tale of Chinese Medicine' the text of the film and television,flexible narrative strategy and elaborate audio-visual symbols common explanation the connotation rich multiple themes,lead the audience to comprehend the supreme state of the for life.' The Tale of Chinese Medicine ' leads the public to explore medicine and health of traditional Chinese medicine,and stimulates the dual identity of Chinese identity and emotion,providing the public with the utility of pressure dredging and the transformation of mind.Spread and development of traditional Chinese medicine culture,of course,also exposed the many ills,consumerism idea egged the resources crisis,speed up urbanization brings the ancient art of lost,the problem such as Chinese and western medicine has seriously restricted the further spread of the Chinese traditional medicine culture.Mass media only stick to the core values of traditional Chinese medicine culture,at the same time into the concept of innovation of modern science of traditional Chinese medicines,the deep culture,promote to the public daily life long good save lost,innovation,the spread of traditional Chinese medicine culture development road to go more long-term.