Research On Health Communication TV Public Service Advertisement

Corresponding to new transmitting modality and form,audiences' characteristics are changed continuously under the background of internet plus,the features of massive information,cross screen communication and multiple interactions also contribute to the audiences that their choices of information evolved,their concentration distracted and they tend to fragmented reading.How to choose a scientific and reasonable approach to transmit the health Public Service Advertising(PSA),furthermore,step forward to improve the transmitting efficiency of PSA is the common new subjects of researching for present policy makers of public health and producer of PSA,which in order to perform its role of educational meanings and public benefits.The health broadcasting PSA are using creative ideals and special expressing approaches to performance the relative and public concerning health information and also the knowledge and skills on how to keep healthy by videos in order to appeal the public to have a healthy life style,make disease prevention,build up a fabulous social phenomenon and fulfill the blueprint of a well-off society.PSA as the significant circle of broadcasting the information of health,which not only related to nurture the public health concepts and healthy actions,also boost the other healthy activities.PSA are conducted step by step to influence the public by ideals,charming pictures and simple forms.PSAas the significant circle of broadcasting the information of health,which not only related to nurture the public health concepts and healthy actions,also boost the other healthy activities.PSAare conducted step by step to influence the public by ideals,charming pictures and simple forms.In this thesis,the writer will do some researches toward PSAwith the experience of making the PSA of central government progress to analyses the 96 sample PSAmade during recent 4 years in their topic,forms,persuasion ways,pictures,sound effects and so on and then draw a conclusion about the characteristics of them.By analyzing and conducting researches to explore the effective approaches on those PSA can fulfill the expectation of future making and educational meanings broadcasting.