Research On The Deviation Between The Spreading Of Mongolian Medicine Information And Audience Demands In Wechat Public Platform

In recent years,the state has continuously proposed to support the development of Chinese medicine and ethnic medicine,and put it at the height of the “healthy China strategy”,which provides a good opportunity for the further development of Chinese medicine and ethnic medicine.As an important part of the national medicine system,Mongolian Medicine has distinct national characteristics and regional characteristics.The complete system of Mongolian medicine theory and unique treatment methods make it an important contribution to the treatment of diseases and the protection of the national health of the grasslands.It has extremely high medical value.In addition,it is also infiltrated with the values and customs of the Mongolian people,The content of morality,mental state,religious culture and so on.And it reflects the extremely high humanistic values.It is one of the unique quintessences of the Mongolian people and fully embodies the wisdom of the people of the grasslands.Therefore,it has been successfully included in the second batch of national intangible cultural heritage.However,although the Inner Mongolia Municipality government has successively formulated and issued relevant Mongolian medicine development policies,its influence is still limited to some Mongolian groups.Most of the audiences' perception of Mongolian medicine is at a relatively primary stage.In order to make Mongolian medicine to be put into good use for the goal of “healthy China strategy”and“health for all”,the spread of Mongolian medicine is particularly important.The popularity and in-depth application of the WeChat public platform provides a huge opportunity for the spread and inheritance of Mongolian Medicine.However,in reality,there is still a certain discrepancy between the platform's presentation of Mongolian medicine content and the actual demand of the audience for Mongolian medical information.Therefore,clarifying how the WeChat public platform constructs the “reality” related to Mongolian medicine,whether there is a deviation between it and the audience's needs,and what kind of deviations are manifested in this aspects for the adjustment of the WeChat public platform,the dissemination of information on Mongolian medicine,while affecting or even changing the audience's perception of Mongolian medicine is of great significance.To this end,this article specifically uses the information related to Mongolian medicine pushed in the WeChat public platform as the research text,and specifically summarizes its current status and characteristics.At the same time,this paper conducted a questionnaire survey on the audience to understand its true interest in Mongolian medicine,the focus and actual needs;finally,the two are compared,analyzed and found out the deviation and distance between them.On this basis,some suggestions were put forward for the dissemination of Mongolian medicine information dissemination activities.Based on the actual needs of the audience,this paper puts forward suggestions on the main body of information dissemination of Mongolian medicine from the aspects of content construction and channel construction: the content construction level should not only focus on the creation of content,but also ignore the external manifestation of information;The government can take the lead in creating a Mongolian medical information aggregation platform to provide more attention to Mongolian medicine by providing rich information and services.This paper mainly uses text analysis and questionnaire survey to conduct research.