Research On The Marketing Strategy Of BY Company's Internet Medical Business Products

2018 is a turning year for the development of China's Internet health care industry.At the policy level,some Internet plus medical guidance related and practical documents have been published,making internet medical services out of difficulties.At the same time,it also brings the prosperity of the capital market,the rapid increase of the user market,and the diversified development of the market main body.All stakeholders of traditional medical industry have entered the internet medical industry.Based on the technological upgrading of information technology,Internet technology and big data technology,the macro closed-loop of health field has changed,forming a new closed-loop of "health management + service medical care + medical insurance".With the application of 5g,artificial intelligence and other new technologies,it will inject new vitality into the industry.Internet medical industry will become the representative of innovation field.But at present,China's Internet medical industry is still in its infancy,facing many challenges.The new epidemic in 2020 will greatly promote China's medical information system,remote diagnosis,online consultation and medical e-commerce.The epidemic has accelerated the promotion of key medical IT infrastructure such as electronic medical record and electronic prescription,and further promoted the development and implementation of hierarchical diagnosis and treatment and AI assisted medical technology.Through the exploration of innovative diagnosis and treatment mode,AI assisted diagnosis,remote diagnosis and other means,such as Ali health,good doctor online,Ping an good doctor and other Internet Medical platforms have played a very important and positive role in epidemic prevention and control.This paper selects by internet medical company as the research object,analyzes the business status,products and customer types of the enterprise,and evaluates the existing marketing strategy.This paper explores the current marketing environment of enterprises,and evaluates the advantages,disadvantages,opportunities and threats of enterprises with the helpof SWOT analysis.Through the use of STP analysis to determine the company's target market and market positioning,and formulate the corresponding marketing strategy combination.At present,the main problems of by internet medical company's marketing strategy are weak development of large hospitals,extensive but not in-depth business,lack of core competitiveness of service platform products.By internet medical companies should take advantage of their own brand advantages to optimize the solution of information products,pay attention to the training of professionals,and improve the after-sales feedback mechanism of products.In the choice of target market,we should pay attention to the development and deepening of provincial and municipal health committees,provincial public hospitals,grass-roots community service centers and other customers,and find their own market positioning,that is,efficient professional,supporting service platform.By strategy,marketing strategy,marketing strategy,etc.