Sichuan Province Hospital Dental Market Positioning And Marketing Strategy Research

Chinese oral medical service market has with the Chinese economy level rising and growing, but always a problem puzzling us is that there is no one specifically for oral health care professional services publicity channels and marketing mode of existence, this lack of a market link greatly affected the accelerated development of oral medical service market. Some foresight medical service institutions have started to pay attention to the market marketing strategy research, and hope to achieve great development in the fierce competition in the market.According to the provincial hospital of oral teaching as an example, through the research of oral medical service demand and competition of Sichuan Province deeply, using modern service marketing theory, around to patients as the center of marketing concept, marketing strategy research and design for hospital department of Stomatology market, hope to be able to help the provincial hospital Department of Stomatology to establish long-term competitive advantage, maintain Provincial Hospital Department of Stomatology, the current leader in oral medical clinic in the local area, provide the safeguard for its further expansion.The full text is divided into five chapters, the first chapter:introduction, the research background, purpose; the second chapter:summary of the theory:the explanation of the related concept of market positioning, marketing strategy in this paper apply market research,; third chapter:through analysis of the provincial hospital department of Stomatology operators within the enterprise, analysis competitive ability; the fourth chapter:the target customer groups positioning, market research, research contents include: demand analysis, consumer behavior analysis, market segmentation, market positioning, provide the basis for solving the problem; the fifth chapter:the province hospital department of Stomatology target market through market segmentation, target market and the marketing strategy for the provincial hospital department of Stomatology.