Study On Readers' Reception In "Micro" Era

China can be said to have entered the "micro" era since the formal launch of Sina Weibo at the end of 2009.Various kinds of "Micro" emerge one after another,such as Microbolg,Wechat,Hint fiction,Micro Video,Micro interview,Micro film and so on,which deeply influences people's daily life.The concept of new,easy and artful "Micro" is rapidly spread relying on the new media technologies,deeply influencing people's daily cognitive model,ways of thinking,even the structure of knowledge and especially the mass reading style by way of subtle penetration.Readers' reading carrier catches on a trend of diversity now,which means readers are no longer satisfied with the traditional paper-based media,and now usually choose internet or mobile phones,etc to get the information they want.In "Micro" Era,readers read Microbolg,Wechat,Hint fiction,Micro Video and so on with different reading media anytime and anywhere.The primary purpose of reading for more and more readers is to get information.Readers' way and concept of reading is now superficial,leisure and fragmented,and the reading state is also gradually changing from deep rational reading to plain browse reading facing the bombing internet information and the time as the maximum cost.More and more convenient ways of reading,ranging from internet to mobile phones,now make up for the fragmented reading time,however at the same time bring some new problems.For example,as contrary to traditional dedicated reading,plain browse reading stops the practice of readers' rational thinking,and then results in cognitive biases,impulsive superficial phenomenon.What's worse,reading merged with fast-food consumption concept also hinders accumulation of cultural literacy.These changes in way of reading are a reflection of changes in aesthetic psychology beyond reading.With "Micro" Era as a background,based on reality,this paper considers "Micro" things,such as Microbolg,Wechat,Hint fiction,Micro Video and so on as the readers' reading object,studies the changes of readers' reading way and reading habits in the context of "Micro" Era from the perspective of readers' reception.And then from a deeper level,this paper explores the change of readers' aesthetic psychology,even the change of the whole community's aesthetic psychology of reading.At the same time,this paper tries to find the trend of readers'reading and future of reading,especially what we should do as one of the readers after analyzing readers' psychological change of reading.The framework of this paper is as following:the introduction is mainly related to the evidence and research status of this topic,and determines the meaning and value of this topic,and points out the innovation and research methods of this paper.The main part of this paper is divided into three parts.The first part,based on the Reception Theory,summarizes the change of readers' reception in the "Micro" Era according to the change of accepting object,carrier,subject and subject' reading behavior.This part mainly points out that the reading object has changed in the "Micro" Era.The mass way of reading has also changed from paper reading to screen reading,and the reading behavior also shows some new features.The writer sorts out and summarizes this objective phenomenon and strives to provide a solid factual basis for later analysis.The second part mainly analyzes in detail the change of readers'aesthetic psychology behind the change of reading behavior,with the Reception Theory,Popular Cultural Theory,and aesthetic and psychological generalization.And then,explores the aesthetic and cultural phenomenon from a deeper level behind the change of aesthetic psychology.The last part of the main part is mainly about the writer's thinking after summarizing phenomenon before.She contends that the new reading style will inevitably bring about a serious blow to the traditional way of reading,and the transformation of the traditional way of reading is inevitable.However,this new reading style brings convenience to people at the same time also caused concern about a lot of people.As one of the members of present readers,the author is filled with deep concern.The plain browse reading is not conducive to practice our rational thinking.Over a long time,the reading style will inevitably lead to the weakening of people's thinking,loss of morality and so on.Concerning this problem,the author focuses on what should we think of this way of reading the above.