Research On Crisis Communication Rhetoric Under Mediatization Framework

In the transition period Chinese society,crisis incidents come out uninterruptedly and how the organizations deal with crisis is an issue worth full concern.This study analyzes 216 mediatized crisis communication statements from 2007 to 2016 and discusses the statements based on "image restoration theory","situational crisis communication theory",and "fact-value" models.By using the content analysis method,this research investigates the present situation of the use of crisis rhetoric in Chinese organizations,analyzes the features of crisis communication statements and puts forward the theoretical basis and criteria for the use of rhetoric in crisis statements.This study also selects two crisis communication statements as examples,to explore the employment of the crisis rhetoric in China,and put forward suggestions for better crisis communication rhetoric.Research results showed that organizations in crisis situation tend to adopt different crisis strategy in our country.With the continuous development of mediated society,the frequency of the organization crisis communication statements in our country is increasing gradually,and more and more organizations release the crisis communication statements through the official media of their own.Also,crisis response speed has been accelerated.In terms of the application of crisis rhetoric in crisis statements,simply response to the"facts" is not enough anymore.The more organizations express of "value" and "emotion",the more they can cause the resonance of the public.However,this study finds out the organizations still lacks of responses in value level,and this should be improved in the future.This study was based on information needs of people in crisis situation,build a crisis rhetoric skills application guidelines from four aspects,including fact,responsibility,emotion and value,providing advices for organizations that may face crisis.