The Analysis Of The Embroider Industry's Pr Oduction Mode And The Performance Of Xing Jie In Xichou County

Xing Jie(located in the southwest of Xichou County in Wenshan Zhuang and Miao Autonomous Prefecture of Yunnan Province in China)is confronted with difficulties in economic development and is still at the stage of extensive development because of missing the opportunity of Reform and Opening up and its geographical conditions of stony desertification.With the development of consumer society and globalization,Xing Jie embroidery has become a kind of irreplaceable and sustainable culture-resources owing to its unique embroidery technology.Now Xing Jie embroidery has connected with the modern market and the embroidery industry is showing its advantage of replacing the traditional agriculture,realizing the local economic transformation and promoting the sustainable development.And the production organizational mode will be the important way of turning cultural resources into cultural capital.Also,the actions of market players will have an effect on the benefit of Xingjie embroidery industry.Through the analysis of the background of the rise of Xing Jie embroidery industry,together with the research of its main production organizational mode-family workshops and "enterprises plus industrial parks plus female embroiders",this thesis distinguishes the different ways of participating market between the main embroiders and the female embroiders,the different mechanisms between go-to-market and out-of-market,as well as the differences between the main workshops and enterprises.On the basis of the above analysis,thesis concludes that the production organizational mode of Xing Jie embroidery not only can bring employment opportunities for the local people,but also can bring opportunities,raise household incomes and stabilize family structures for migrant laborers.At the same time,the income of embroidery craft will promote cultural recognition,cultural confidence,and the female's social position.Finally,this thesis provides suggestions for the sustainable development of Xing Jie embroidery industry.On one hand,governments should strengthen the training of the talented for embroidery to ensure the stability of the basics of embroidery industry.Also,governments can promote cooperatives,associations and other organizations to promote the development of embroidery industry.On the other hand,governments should explore the mechanism of professional title for women embroiders to ensure their maximum benefits.Meanwhile,governments should take the responsibility to build the brand of Xing Jie embroidery.