The Research On Brand Marketing Strategy Of Korean Popular Music In China

Korean pop music is also called the Korean pop music(K-pop),introduced into China since the late 1990 s to the inevitable would open the floodgates,sweeping the whole of the Chinese music market;The Korean pop music today is to extend the trend in the world,every year regularly world tour seems to have music audience all over the world into their own.Three major south Korean domestic top music production company SM Entertainment(SM),YG Entertainmen(YG),JYP Entertainment Entertainment(hereinafter referred to as JYP Entertainment)strike while the iron is hot to K-POP into K-Culture,perfectly completed the popular POP music to the music original brand transformation.Three big companies with exclusive trademark idol groups created exobiology,BIGBANG,2 PM is the strongest shock wave formed in Korean history,every marched in Chinese cultural entertainment market,caused the phenomenon of "K-POP intoxication.Korean pop music,with its perfect operating mechanism and mature market planning wrist,through the brand marketing to create huge benefits.Because our country music cultural market exists a certain gap,so did not own music style with original brand in the true sense,this is largely bypass the consumer groups,causing domestic music cannot compete with Korean wave music,in the past for a long time is not good for healthy development of China's cultural industry chain.How to like Korean wave music,through the unique brand marketing to create their own cultural brand,enhance the core competitiveness of industry,fully tap the Chinese music market contains huge commercial value and cultural value,is currently pressing problem faced by Chinese music brand culture,is also the basic starting point of this thesis research.This paper respectively from the five aspects of Korean pop music in China was analyzed,and the brand marketing strategy,in qualitative research,text study,empirical study mainly discusses the Korean wave music marketing success and enlightenment in China.The first part is introduction,mainly introduced the selected topic reason,the realistic significance of the related literature review and research;The second part is the origin of the development of the Korean pop music in China and brand building in detail,and the present situation of the Korean wave music brand in China now are made in this paper;The third part is the key of the prose,detailed interpretation of the Korean pop music in China exclusive marketing strategy and brand layout;Conveniently for the fourth part of this exclusive to analysis the advantages and disadvantages of brand marketing in south China,for its future may face the opportunities and challenges to make reasonable forecast;The fifth part explain the success of the brand marketing and existing shortcomings of significance of Korean music for the reference to the Chinese music industry brand building to improve,and to our country music brand how to implement the brand internationalization better abroad marketing countermeasures and Suggestions are put forward.