The Chinese Style Of Visual Art Design Form And Its Application Research

This paper is a research paper on the basis of theoretical research.This paper mainly studies the problem of Chinese style art elements in the visual communication design of design subject.The main research methods of this article is the analysis of elements and visual communication design association between Chinese style art methods of comprehensive research,puts emphasis on the form of China style visual elements,and illustrates its application in visual communication design.The article divides into the introduction,conclusion,the three part.The part of this thesis is divided into four chapters.The four aspects of the theory of visual communication,the form of expression,the practical application and the development trend of the Chinese style art elements are studied respectively.The first chapter is the introduction part of this article,and put forward the question:what is the visual art of Chinese style?The second chapter is China style elements of art and visual communication theory of literature review,the basic theory of the transmission of visual communication design from structural semiotics,film studies and visual perception of text and ideology method of these three aspects of the interpretation of Chinese style art elements.The third chapter analyzes the Chinese style artistic elements of the implication of the cultural connotation and forms,the Chinese style artistic elements auspicious concept,elegance and vulgarity and harmony is the bearing of Confucianism and Buddhism highlight Taoism culture,calligraphy,composition form,color,symbolic meaning of imagery symbols is its characteristics.After the argument:in the field of visual design showing a point with the rhythm structure,imagery symbol symbolic expression,abstraction of shape and color and visual elements of metaphor of the four forms,and summarize the related case behind the ideology,in order to verify the results.The fourth chapter introduces the practical application of China style art elements in modern visual art design,mainly the use of ink elements in graphic design,packaging design to add folk paper-cut art,the"Chinese knot" symbol of the corporate brand image design,and display the traditional auspicious symbols in the 2008 Beijing Olympics logo.These specific cases to peep know the picture clearly shows that the practical value and significance of China style art element in contemporary visual communication design.The fifth chapter discusses the developing trend of future China style visual art design,points out China style visual art form to a certain extent and national image relative to the table,as a national symbol,China style of visual art forms should be rooted in local culture,inherited the spirit of Hua Xia nationality,and strive to innovation in visual art design.This paper uses the design,communication,art,psychology,aesthetics,sociology and other related knowledge,using literature research method,deductive method,inductive method and other research methods,according to the form of Chinese style artistic elements and practical application in visual communication design of rational inquiry,and integrated into the independent his thoughts in the process of combing and contrast,draw some conclusions has certain practical application.