A Study Of Sex Character About Digital Products Visual Form Elements

The development of the market economy, the popularity of digital products and the rising of the women consumer market, has bring about more differentiation market position to the design of the digital products. Owing to the digital products mainly for the men or a family share one formerly, so most of the design tends to be masculine or neuter. Now the digital products already from luxury to commodity transition, basic to hand a, then the design can’t simply to meet the needs of basic function, and should be given more aesthetic, emotional, and spiritual connotation in it. At the same time, there are differences in the consumption psychology, aesthetic psychology, human body size, etc for the male and the female, this lead to digital product presents different preferences and requirement in form, clour and material. Therefore, before the masculine or neuter products will be hard to women customers, this requires more subdivision and discrimination in digital products design for the male group and women group. Through the study of gender differences, and the aesthetic factors in products which appears in the differences between the men and women, summarized the products for users and show the different gender related features, indirect neat the product shape the sexual characteristics, thus designed more humanized earmarking digital products.The main viewpoint is the sex change design of digital products, this based on the previous results, and around the following three main discusses. The first One is to make the male, female consumer groups as the research object, and analysis of the existence of gender differences between men and women, mainly from the sexes physical, psychological, aesthetic and consumer behavior, in-depth analysis, and sums up the characteristics and the influence of the sexes consumer behavior elements, and lay a solid foundation for the sex change design of digital products; The second one is to make the visual form elements of digital products as the research object, mainly from the gender of the digital product form, clour, material present a preference for further analysis, and summarized the visual form elements of product difference, and products with sexual characteristics, and provides a strong basis for the sex change design of digital products; The third one is looking to the development direction of the digital products, mainly discusses the sex change design of the digital products and the use of fashionable element, and summarized the the design method and fashionable element apply rule for the sex change design of the digital products.In general, the main contents of this paper is the gender politics design of digital products and gives products to sex change feature, so as to highlight the unique and interesting products, and improve the service to different gender consumption group, lead the consumers to feel the concern and love of the design.