The Study On The Effect Of Cultural Tourist Attraction's Micro-Blogging Marketing To Consumer's Tourism Decision-making

With the continuous progress of network technology,the use of the network has gradually become an essential part of most people's lives.Corresponding to network social tools,the emergence of network tools has opened up a new world for various social software,including microblog.Based on mobile terminals,through the microblogging platform,users can publish and receive information initially.In addition,the use of micro-blog forwarding,commenting,publishing small videos and other functions,information can be transmitted to the wider audience through a variety of forms,and thus realize the butterfly effect of information.Because of this kind of information transmission way of microblog,microblog marketing came into being.Micro-blog marketing not only has the advantages of surpassing traditional marketing by virtue of its simple,efficient,efficient interaction and precision,but also in the cultural tourism Scenic area of the development prospects of a broader industry to be used.According to the data released by the micro-blog data center,among all the microblogging users,the users who are interested in cultural tourism have a relatively high percentage of the total users of microblog,this also creates conditions for the marketing of tourist attractions and related services through micro-blog in the cultural tourist attractions.However,the current academic research on Micro-blog marketing has not formed a perfect system,aiming at micro-blog marketing in the use of cultural tourism scenic area is relatively small,quantitative research is relatively scarce.The research on the application of micro-blog marketing in cultural tourism is relatively few,and quantitative research is relatively scarce.Based on the in-depth research on the theory of network marketing and consumer decision-making,this paper by combining the micro-blog marketing with the cultural tourism,taking the quantitative research as the research method of the article,by combing the related literatures and the small-scale interview,the paper extracts the influence factors of the microblog marketing to the consumer tourism decision of the cultural tourism.They are five factors: account influence,information feature,marketing mode,micro-blog review information quality,and opinion leader participation.And then set up the Micro-blog marketing concept model,verify the micro-blog marketing factor's influence of the consumer travel decision-makingprocess,which realizes the innovation of study angle.On this basis,this article is based on data analysis.Specifically,the influence of consumers' tourism decision making factors on the final tourism decision is studied.The result shows that account influence,information feature,marketing mode,micro-blog review information quality,and opinion leader participation have certain influence on the decision of consumer Tourism.combined with the previous research,From the following five aspects: ensuring the uniqueness of micro-blog's information,focusing on interaction with micro-blog fans,paying attention to information transmission among groups,strengthening the daily management of micro-blog,and Increase the humanized management of micro-blog in scenic spots this paper puts forward some suggestions on micro-blog marketing for cultural tourism attractions.In order to provide theoretical guidance for applying micro-blog marketing to cultural tourism.