Study On The Communication Of Jun Porcelain Culture In Mediated Society

In recent years,the country has paid more and more attention to the promotion of excellent traditional culture and the protection of intangible cultural heritage.The jun porcelain is the traditional porcelain of Shenhou Town in Henan Province,it has a long history,and it's a cultural treasure of China.In ancient times,there has been a saying that "Even if there is a lot of money,it is better to have a jun porcelain".But the jun porcelainl culture has not been well disseminated today.At the same time,media technology has developed rapidly,and people are increasingly dependent on the media.It's obvious that the media and society are deeply integrated,and “media society” becomes a new trend.Media plays an increasingly important role in cultural inheritance.So,the dissemination of any culture is inseparable from the media.So,in this case,why didn't the jun porcelain culture get good communcation and promotion? How to better disseminate the jun porcelain culture? This is the question and starting point before writing this article.This paper mainly adopts literature analysis method,field investigation method and interview method,and this paper mainly uses the media social theory,social media theory,and communication theory.Firstly,this article briefly reviews the history and connotation of jun porcelain culture.Secondly,this article analyzes the current status of the spread of jun porcelain culture from two perspectives: media and social activities,and find out the shortcomings of the current jun porcelain culture spread.Finally,the article explore the dissemination strategy of jun porcelain culture from five aspects: communication content,communication subject,distribution channels,communication methods,and brand communication.For example,the dissemination of jun porcelain culture should disseminate the characteristics and philosophy of life,and use stories to spread it.It should play a role of multiple main bodies.At the same time,it must enrich channels and platforms for communication.It is necessary to enrich the presentation form,and to do well in social media marketing,improve brand influence.This essay also provides some examples that can be used for reference,as well as concrete and feasible communication ideas.