Application Of Chinese Element In The Plane Public Service Advertisements

Chinese element is the essence of localization.and it appears,develops and survives with the Chinese nation experiencing various origins in the development of history.It is a symbol or totem that can represent and reflect Chinese culture.Public service advertising is a symbol of the progress of social civilization.The use of Chinese elements in the design of public service advertising not only enables people to perceive Chinese elements visually,but also conforms to the aesthetic of the Chinese people and the cultural complex in the depths of the soul.With the help of print public service advertisement,we can spread Chinese culture,so that more people can understand Chinese traditional culture and understand our traditional art.Therefore,the author uses the Chinese elements in the plane public service advertising to interpret the definition of Chinese elements and the classification of Chinese elements,and to analyze the application value of Chinese elements in the plane public service advertising with the example of a series of public service advertisements of "talking about the new wind of civilization".The full text is divided into five parts.The first chapter is the introduction.It introduces the origin of this topic,describes the research significance and current situation,and illustrates the research methods.The second chapter summarizes the Chinese elements and the plane public service advertisements,and introduces the definition and development process of Chinese elements and plane public service advertisements respectively.According to the inherent characteristics of Chinese elements,Chinese elements can be divided into tangible material elements and invisible mental elements.It is also stated by a case analysis.The third chapter introduces the application value of Chinese elements in the plane public service advertising,including the affinity of Chinese elements,the artistic aesthetic sense of Chinese elements and the guidance of good values.The fourth chapter applies data analysis to analyze the application of Chinese elements in the series of public service advertisements of "talking about the new wind of civilization".The last chapter introduces the shortcomings and application suggestions of Chinese elements in the application of print public service advertisements.