Design Of Animation Public Service Advertisements In The Context Of "Chinese Stories"

As an extension of China's unique culture and national spirit,the “Chinese story” carries the history and civilization of the Chinese nation for 5,000 years.It has remarkable universal value and historical significance.It is China's strong power in the world's innovation and development based on inheritance and innovation.As the “invasion” of the cultural globalization and a large number of foreign cultural,the development of Chinese literature and art is facing unprecedented problems------The narration and dissemination of "Chinese story",which is supported by excellent traditional culture,ideology and spirit,has been severely tested.With the development of new media,public service advertising's content with animation which as the carrier through diversification,new ideas and fragmentation to spread public awareness,arousing people's concern and reflection on the social reality of these ideas from the aspect of literature and art.And then,it has certain influence and help to form good social customs and improve the quality of the whole people.Thereby,it has achieved economic,psychological and social benefits.Now a large number of animation public service advertisements which expressing Chinese culture and embodying the national spirit are emerging.However,due to the confusion,many questions have arisen: How should we design the animation public service advertisement in the context of “Chinese story”?This paper chooses the design of animation public service advertisement in the context of “Chinese story” as the research topic.By using content analysis,literature research,case analysis and so on,it explores concepts,case studies and design methods.Finally,it summarizes and looks forward to the design of animation public service ads in the context of “Chinese stories”.