The Protection And Development Of Intangible Cultural Heritage In Digital Media Technology

Intangible cultural heritage is the crystallization of the wisdom and civilization of the Chinese nation,is the historical witness of the development,is the precious wealth of our country.Xi jinping said,\ "culture is the soul of a nation,a nation\".This shows the importance of the non-material cultural heritage,in recent years,the digital protection of non-material cultural heritage and development of the universal attention by the social from all walks of life.Through investigation and study,found that China's intangible cultural heritage protection is the protection of the cultural materials more,digital protection for the intangible cultural heritage research is relatively weak.Along with the social economy and the rapid development of modern digital media technology,the survival and development of intangible cultural heritage has a great influence.The development of digital technology to the spread of non-material cultural heritage and development brings opportunities and challenges.This study on intangible cultural heritage protection and development under the premise of thangka art,for example,using digital technology,establish a thangka digital protection platform,in order to improve the non-material cultural heritage,and the problems faced to help its under the condition of digital technology has been widely spread and development.According to the intangible cultural heritage \ "matter\" and \ "intangible\" dual attribute analysis,draw a thangka art digital protection,from the \ "material\" and\ "non-material\" two aspects to think about.Is \ "material\" to protect thangka art,through the thangka art material products and goods,using digital technology to repair and thangka digital image databases,to repair and protect thangka art;Thangka art \ "non-material\" protection,is the use of digital media technology spread wide scale,the characteristics of fast speed,to spread the thangka art's intrinsic value,and make it widely accepted and recognized.Through the analysis of the spread of thangka art and development present situation research,thangka art protection is put forward based on the actual life,rooted in the soil,as well as the \ "material\" and\ "non-material\" protection in hand,create a interactive,entertaining and openness of thangka art digital protection and communication platform,allows users to learn andknow more about the knowledge of the thangka,and let more young people take the initiative to participate in protection and propagation of thangka art.This research breakthroughs in the past in the past in the form of information transmission give priority to the spread of digital protection,improve the thangka art research lack of user participation in interactive platform,contact life is not high,and such problems as the user experience.This study designed a thangka protect APP is the carrier of thangka art spread,through this platform can learn and understand the thangka paintings,religious characteristics,cultural connotation,thangka artist value orientation,etc.,thus produce identity to thangka art,so as to promote the spread and development.Still in the phase of theoretical research,this study what technology makes it possible to use,still need to further research in the future.