Research On Users' Emotional Reception Of Daily Food Journal From The Vision Of Reception Aesthetics

The overwhelming majority of short food videos target at meeting users' demand for knowledge under the circumstances that television works have been used for entertainment and users have formed into fragmented reading habit,which leads the practice of making recipes into videos to a dead end and makes it difficult to ensure users' loyalty.“Daily Food Journal” makes a surprise move and reaps the favorite of quite a few users without the application of eye-catching forms and the presentation of high-density information.In this case,conducting research and analysis on “Daily Food Journal” from users' point of view can help provide some guidance for the production of short food videos.This article is divided into 7 chapters.Taking aesthetics reception theory as basis,emotional elements in Daily Food Journal as the subjects,this research delves into the reception process from users' viewpoints,summarizes some related experience based on the reception results and puts forward some relevant suggestions.In the introduction part,the research background and the research significance are discussed.The breakthrough point of this research is determined on the foundation of relevant researches at home and abroad and current research status.In the second chapter,the theory applied in this research and the research object are described in detail.The third chapter talks about the reception objects.Cooking food as a medium,Daily Food Journal aims to convey all kinds of emotions,including the sense of beauty in life,the rational sensitivity in learning cooking and the sense of morality in social interaction.The fourth chapter talks about the research subjects.Before officially accepting film and television,the users must have their prior experience and grow higher expectation over the film,which has something to do with user's reception background and motivation.The background may contain both ordinary discourse and personal discourse with individual preference in historic context.The fifth chapter talks about the reception process.The users' directed expectation and innovative anticipation are impetuses in the reception process.The whole reception process includes the preparatory phase,the initial stage of intuition feeling,the developing stage of emotional experience and the complete stage of sublimation of understanding.The reception process,accompanied by the evocation and reintegration of the expected horizon,manifests itself as the sequential reception from the sense of beauty,sensibility and morality.The sixth chapter talks about the research results.There are abundant emotional elements in the Daily Food Journal,and the reception effects of each element are distinct.According to the analysis of the questionnaire survey results,the fulfillment of the sense of rational sensibility accords with user's directional expectations while the satisfaction of the sense of beauty and morality meets user's innovative expectations well.That explains why Daily Food Journal can reap both popularity and reputation.The seventh chapter draws a conclusion to the emotional communication strategy of Daily Food Journal.This program strengthens user's subjective experience and pays attention to user's behavior.Meanwhile,it should be noticed that there has been a trend of aesthetic fatigue over it,which leaves something to be desired.New ideas about making innovations in style,image and implication to meet users' expectations need to be brought forth.This essay will probe into users' reception of Daily Food Journal from five aspects: the reception subjects,the reception objects,the reception process,the reception results and the communication strategy.