Research On The Cultural Tourism Of Shangdong Section Of The Grand Canal

With the rapid development of the tourism,The importance of cultural tourism is also becoming more and more prominent,And the success of the Grand Canal's legacy marks the Grand Canal as a country's cultural card.As the abundant cultural tourism resources along the Grand Canal,The development of cultural tourism in the Grande Canal has also become the driving force for local governments at all levels along the canal to develop local tourism and improve the local economy.The development of cultural tourism in the Shandong section of the Grand Canal has a gap compared with the south of the Yangtze River and Tianjin.Generally speaking,the development of cultural tourism in the Grand Canal section of Shandong is still at the initial stage,there are still many problems around the cultural tourism development level is not a,not a,not a management plan,for the the Grand Canal cultural tourism development around the city in their state of development,did not form a linkage effect and development pattern.How to further enhance the level of development of cultural tourism in the Grand Canal section of Shandong,how will the the Grand Canal section of Shandong has rich and profound cultural tourism resources,scientific and rational utilization system,create brand canal cultural tourism destination,is the need to face and solve problems at the Grand Canal section of Shandong.With the investigation and visiting the local tourism bureau and the the Grand Canal Shandong section of tourists,cultural tourism resources are summarized,analysis and evaluation of cultural tourism resources evaluation methods of national standard of the Grand Canal Shandong section along the cultural tourism resources development strategy,combined with the theory,aiming at the the Grand Canal section of the Shandong cultural tourism development problems,development the the Grand Canal section of Shandong cultural tourism development ideas.This article is composed of six parts.The first part is the introduction,which includes the research background,research significance and research methods,and summarizes the research at home and abroad.The second part defines the concept of canal culture,cultural tourism and cultural tourism products,and makes a presentation and summary of the theories involved in this study.The third part analyzes the current situation of cultural tourism development in Shandong section of the Grand Canal,reviews and evaluates the cultural tourism resources,and concludes the existing problems,and applies SWOT analysis to analyze and formulate development strategies.The fourth part,combined with the mode of cultural tourism development both at home and abroad,has carried out targeted cultural tourism development mode selection for five cities in Shandong section of the Grand Canal.The fifth part sets up a general train of thought for the development of cultural tourism in Shandong section of the Grand Canal,designs the products of cultural tourism,and puts forward some solutions and suggestions for the problems existing in the development of the Grand Canal Shandong cultural tourism.The sixth part of the conclusion is of practical significance to the further promotion of cultural tourism in the Shandong section of the Grand Canal.