Linguistic Study Of Tencent Social Headlines

In the 21 st century,through the Internet,people can hear voices from all over the world.Internet news is news that spreads through the Internet and is the source of information and ideas.Tencent.com is one of the largest Chinese portals with the largest number of currently viewed websites in China.It also has its own unique approach in news dissemination.Tencent Social News is one of the major news sections of Tencent News.Therefore,various researches on Tencent's social news titles came into being.Tencent's social news headline incorporates multidisciplinary knowledge such as lexicology,grammar,rhetoric,pragmatics,journalism,and communication.This article analyzes the language of Tencent's social news headlines and summarizes the characteristics of Tencent's social news headlines in terms of grammar,vocabulary,and rhetoric.In terms of grammar,it focuses on the analys is of the headings and their structural relationships,the omission of sentence components and parts of speech,and the use of punctuation in the two lines of one-line sentences.In terms of vocabulary,a large number of specific numbers,network hot words,new words,and abbreviations are used extensively,and specific names are rarely used to report news.It is widely used in rhetoric,and often causes various figures of speech such as personification,borrowing,parody,exaggeration,rhetoric,and design.In the perspective of relevance theory,the author and reader of Tencent's social news headline is actually a one-way communication process.The author of the title gives express stimulation,readers make inferences based on their cognitive context,and obtain good context.The effect,at the same time,pointed out that the standard of title creation is the best relevance.However,the current Tencent social news headlines still have problems such as improper abbreviations,various headline language problems,duplication of news content,miscellaneous classifications,and obscure language.Therefore,we recommend that the contents of the news from the online news editors be guaranteed to be true,good,and beautiful.These two aspects have come to improve the quality of Tencent's social news headlines.