The Research On Design Of Winter Olympic Mascot Influencing Factors

As an important carrier of the Olympic spirit and cultural performance,the Olympic mascot is one of the most typical visual symbols of every Olympic Games.It is also a concentrated expression and expression of the Olympic arts.Beijing successfully bid for the 2022 Winter Olympic Games.Its mascot design and solicitation are being actively carried out.The mascot for the Winter Olympic Games not only has the role of propaganda and value for the Winter Olympics,but also is the precious Olympic heritage of all Olympic Winter Games.It is very necessary to explore the development rules of previous mascots of the Winter Olympic Games and analyze the value of the mascot of the Winter Olympic Games.In this study,the methods of literature review,comparative analysis,expert interviews and case studies were used to analyze and summarize the characteristics,historical stages and influencing factors of mascot types in all previous Olympic Winter Games.Beijing Zhangjiakou Olympic Winter Games mascot design put forward suggestions.The development of the mascot is divided into three historical stages: the beginning of the bud stage(1968-1975),during which the mascot of the Winter Olympic Games officially appears;the stage of gradual exploration(1976-1991)In the stage of diversified development(1992-present),the mascot of the Winter Olympic Games is becoming more and more mature.In this stage,the number of mascot,the prototype,the details of the accessories,Color,meaning,business development and other characteristics of diversification and liberalization in all aspects,no longer rigidly adhere to a single form and theme,more to cater to the development of the world and the theme of the times,peaceful,beautiful,fair and honest humanistic spirit of the Olympic Games Mascot design process get more attention.Through the analysis of various elements of mascot design for Winter Olympics,we found the following features: In mascot color,red,white and blue-brown are the most frequently used colors,and the whole color is naturalized.In the mascot As to the subject matter,the main theme involves three directions: snow,snow,animals and virtual characters.In terms of the number of mascots,the number of mascots gradually increases from a single number to an indefinite number,but the number of single mascots still remains the most.In mascots with elements,Winter Olympics mascot the main elements with clothing and winter sports equipment,has a distinctive winter characteristics.The design of the mascot for the Winter Olympic Games is influenced by such factors as the Winter Olympics and the natural environment,the characteristics of the winter project,changes in the mode of mass communication,intercultural factors and audiences.The design of the 2022 Olympic Winter Games mascot should be based on the ideological purpose of the Olympic Movement of peace,friendship,fairness and honesty,strike a balance between the social and business values of the mascot,pay attention to the mascot spread in the modern media and cross-cultural environment influences.