Research On The National Culture Of The Mascot Design Of The Winter Olympics

Olympic Games related design is an important research topic in the field of design.The design of Olympic mascot is an important part of it,and it is a very representative visual symbol in the Olympic Games.The organizers of each Olympic Games attach great importance to the design of mascots.The2022 Winter Olympic Games will be held in Beijing.This grand event is not only a world-class sports event,but also a powerful opportunity for China to show its national culture to the world.A series of design projects about the Winter Olympics will also leave an important mark in the history of Chinese design.The design theme of the Beijing Winter Olympic Games is to show the vitality and passion of winter sports,to express the unique charm of Chinese national culture,to combine traditional culture with modern fashion,and to integrate Chinese national culture,sports spirit and Olympic spirit.In the image design of the mascot "bingdundun" of the 2020 Beijing Winter Olympic Games and "xuerongrong" of the winter Paralympic Games,a variety of national symbols are used to carry the Chinese spirit,and the national culture is transmitted to the world through the method of "borrowing materials to convey feelings".The design of "Xue Rong Rong" is coming out of my school.I will analyze and summarize the specific presentation of the national culture of the Winter Olympic mascot from the original intention,shape,color and other dimensions through in-depth communication with the mascot creation team,which is of positive practical significance to improve the expression of the national spirit of mascot design.