A Study On Interactive Experience Design In Exhibition Space

With China's economic development and social progress,people's material life becomes rich,then they pay more and more attention to the perception and experience of spiritual and cultural life.Exhibition as an important means of product,information and cultural dissemination,has been paid more and more attention and application.The application of interactive design and related experience technology in display space,combine presentation with interaction,provide people with a more visual,intuitive,impressive perception experience,and greatly enriched the forms of exhibition display.Based on the study of the theory of interactive experience design in the exhibition space,this paper analyzed and studied the relationship between exhibition space and interactive experience design,then the development situation and existing problems of interactive experience design in exhibition space are studied in detail.According to the theory of information communication and related design theories,the basic model of interactive display space is constructed.By using the basic model,the information dissemination in the display space,the influence of different types of information and space design on human psychology and behavior are analyzed and studied.On the basis,this paper presents the balanced design theory in the design of interactive exhibition space.And from the view of the design process of space,the realization process and realization method of the balanced design theory in display space are analyzed and studied,by using the German Museum of BMW,Deutsche Bank,Pingyao beef Museum,Japan,Aichi,World Expo,Beijing planning exhibition hall and other related exhibition hall as interactive experience design examples.It lays a theoretical foundation for demonstrating the practical application of the concept of"balance" in the interactive experience in space.Based on the balanced design theory,the author put forward the design scheme of the Apple experience shop.On the other hand,it also provides evidence for the practice of this idea.