Research On The Development Of IP Film Under The Fan Economy

In recent years,Chinese local films have developed rapidly.With the differentiation of the audience and the expansion of market demand,the type of film is more diversified.Since 2014,IP has become a hot word in the film industry,from the best-selling novel of the "time" and "left ear","Wolf Totem",to the "Xunlong network literature adaptation","we will eventually lost youth","energy-saving",to the comic book "get out of it! "Jun Jun" and then adapted to the song "deskmate of you" and so on,the major IP movies flooded into the public field of vision,set off a round of IP upsurge,and its strong ability of attracting gold attracted all the competing capital.And in the promotion of a fan of the economy,the IP has a strong fan base is IP film has,let the other original film look into the inherent advantages of it.High quality IP can be transformed under different media forms.After two development or multiple development,the original IP can create more profits,achieve maximum value,and get the risk and fast return characteristics.Therefore,it is of great significance to explore the development and development of IP film under the help of the fan economy.This article from fans of economy development and the pursuit of IP film,under the background of the two origin and relationship;then from the perspective of communication content factors,audience factors,media factors,reasons of the IP movie "hot" phenomenon and explore four aspects communication effect;and then analyze the drawbacks of IP films have appeared and find reasons;finally analyzes the fans economy which has brought positive and negative influence to the film industry.