Trade Gravity,Social Embedding And Cultural Products Export

With the gradual deepening of trade and cultural exchanges between countries,the status of cultural products trade in international trade continue to highlight the cultural economy has become an important economic form an important pillar of national economy and the world economy;cultural trade has spread the national image,enhance the overall competitiveness of the role of the state.In the background of "The Belt and Road" strategy,how to deepen cultural exchanges and cultural products trade between China and along the country’s concern,has far-reaching significance.This study integrates the theory of Trade Gravity Model and the classical social embeddedness theory,constructs the extended gravity model of trade trade and cultural embeddedness perspective based on the economic factor of the trade gravity model as a layer of variables,cognition,relation,structure,culture and politics as embedded layer two variables of social embeddedness theory.By using statistical analysis tools,2002-2014 years Chinese and 27 "The Belt and Road along the country’s core cultural trade data based on the empirical analysis of the core factors affecting Chinese cultural exports and path problem.To solve the social embeddedness of variable Belt and Road Initiative along the country’s influence to the accuracy of Chinese cultural exports as well as the influence of the path,in order to promote some exploratory suggestions Chinese along with national cultural trade and cultural exchange.Research shows that there is a big difference between Chinese and Belt and Road Initiative along the country’s core cultural products export;overall differences in cultural exports,up to 44.58%of the share is caused by different social embeddedness of the world.The proportion of imports of the countries along the GDP,the application of science and technology level,cultural distance,core cultural products have significant positive direct effect on China cultural exports,the proportion of inbound tourism in China has a significant population negative influence;the cultural distance and core cultural products imports China proportion on the export of cultural products also have indirect effect,cultural distance GDP can weaken the positive impact on cultural trade,while imports of core cultural products can enhance the proportion of GDP positive impact on the cultural trade has positive effects on the level of application of science and technology to weaken the cultural trade.Therefore,to deepen the construction of The Belt and Road "national strategy,to further strengthen the China between and along the country’s cultural trade,not only to consider the economic factors,but also consider the social scene factors(embeddedness factors)impact on the export of culture.For along the country’s economic size and level of technology application,the difference of output of cultural products,strengthen the integration of culture and technology;at the same time specification Chinese tourism market,increase the diversity of cultural products,to strengthen bilateral trade ties between Chinese and trade;in addition to strengthen national cultural exchanges,increase cultural affinity,avoid the "cultural discount"phenomenon.The cultivation of outstanding cultural products with competitive.