The Influence Of Cultural Differences On Cultural Products Trade

Cultural products are emerging trade goods,and their share in global trade has increased in recent years.Cultural differences can affect transaction costs and consumer behavior,and in turn affect the trade flows and flows between countries,thus becoming an important part of international trade scholars.With the deepening of the “One Belt,One Road” strategic cooperation and the increase in the number of trading partners,it has brought rare opportunities for the trade of cultural products.At the same time,the “Belt and Road” involves several civilizations in 71 countries and regions,hundreds of languages,different cultural values,and cultural differences.Strengthening cultural differences between countries along the route and their research on the impact of trade in cultural products will help the smooth development of trade in cultural products between China and countries along the route.This paper focuses on the impact of cultural differences measured by cultural distance variables on bilateral economic and trade exchanges between China and countries along the line.Is there a significant difference in the impact of different types and products with added value?From the theoretical point of view,this paper analyzes the influence mechanism of cultural differences on the positive and negative aspects of cultural product trade from the aspects of transaction cost,demand preference,rational addiction of consumption and product heterogeneity.Then it analyzes the current trade situation of trade and cultural products between China and the countries along the “Belt and Road” and finds that the trade volume between China and the countries along the “Belt and Road” has developed rapidly,and the trade relationship is getting closer,but the structure of the trade region is in a state of differentiation and cultural products.Trade trends are consistent with overall trade trends,but the head effect is more pronounced.Then the paper analyzes the cultural differences between China and the countries along.