| Cultural anthropology takes cultural understanding and communication as its own responsibility.In the era of globalization,the understanding and communication of culture has become a common problem for the general public.This new need causes the subject orientation of cultural anthropology to change quietly.From relying on academic analysis and theoretical construction,turning to the social sharing of academic achievements while completing the traditional discipline mission,to realize the academic purpose of the discipline in a larger scope,and to respond to the demands of the times on the anthropology discipline.With the emergence of new media,the masses prefer images to traditional media characters.Cultural anthropology should more consider the use of images for academic work.As a result of the "sharing" concept in the era of globalization,visual anthropology will shift from the edge of anthropology to the center of the center.This study is the practice of such a discipline concept.The author participated in the planning and production of Spring Festival in Flower bun.With the director,using the anthropology theory,taking the participatory observation,observing and presenting the Spring Festival culture in the eastern part of Henan Province by the way of image.After a long period of field observation,we find that the Spring Festival in eastern Henan mainly revolves around the reproduction of three kinds of social relations: the relationship between human beings and gods,the relationship between human beings and ancestors,and the relationship between people and their uncles.God blessed people with blessings;ancestors strengthened family unity and emphasized mutual responsibility;uncles extended the scope of social solidarity.Among them,the communication function is this The most valuable means of living in a region is full of symbolic flower bun,which reflects the traditional social and cultural characteristics of wheat culture area in the middle and lower reaches of the Yellow River.This study is divided into four parts.Introduction,the reason of selecting the topic,the significance of the research,the present situation of the academic research of the cultural anthropology documentary and the research method,innovation and insufficiency of this paper;the first chapter,the author’s understanding of the Spring Festival in the eastern part of Henan;the second chapter,from the structure of the works,Shooting skills,three aspects of montage thinking,this paper discusses how to express the Spring Festival in East Henan through specific film and television content.Chapter three,combining with practice,discusses the exchange and criticism of the documentary "Spring Festival in East Henan in Flower Bun",and points out the spread of anthropological documentary.Communication and criticism should be analyzed as part of anthropological cultural research.The last part is the conclusion.The author thinks that "Culture" Anthropology documentary "its external form is documentary,cultural anthropology is the content of internal expression." As an independent existence of the two Noumenon combination,is not a simple summation relationship,so in the creation of cultural anthropology documentary should adhere to the theory combined with practice,theory guide practice. |